1、英语广告的模糊词分析 摘 要：模糊性是自然语言的本质属性。自从希腊哲学家尤布里德斯提出含有 模糊思想的连锁悖论以来，模糊问题就受到了人们关注。而在札德于 1965 发表 了模糊集合之后，模糊语言更成为了众多哲学家和语言学家研究的重点。这 不仅大大加深了人们对模糊语言的认识， 也促使模糊语言的研究向更加系统化和 学科化的方向发展。 但迄今为止， 人们更多地关注于对模糊语言理论方面的探讨， 将努力放在其语义层次上， 却忽略了在日常生活中广告的模糊词给人们所带来哪 些深刻的层面问题。广告中存在着大量的模糊词。本文通过具体实例对英语广告 中所使用的模糊词加以分析，并从语言的属性，人类的思维方式以及广告
2、本身的 要求入手，说明了英语广告中模糊词存在的原因。 关键词:英语广告 模糊词 分析 Abstract: Fuzziness is the essential attribute of natural language. Since the Greek philosophers, especially britez presented with fuzzy thought since the chain paradox, fuzzy question has received the attention. While in the Zadeh in 1965 published a“ fuzz
3、y sets“, fuzzy language has become more numerous philosophers and linguists focus. This not only greatly deepened the people to the fuzzy language awareness, also contributed to the study of vague language to more systematic and discipline development. But so far, people pay more attention on the fu
4、zzy linguistic theory aspects, will try to put at the semantic level, but ignored in daily life, advertising the ambiguous word brought what deep level problems. Advertising in the presence of a large number of ambiguous words. Through specific examples of English advertisement by the use of fuzzy words are analyzed, and from the properties of language, the human way of thinking as well as the ad itself with the requirement, the advertisement in English ambiguous words exist Key words:Englis
