1、 单 位 代 码单 位 代 码 学号学号 分类号分类号 毕毕 业业 论论 文文 论文名称：论文名称：郑州奕展服饰网站设计 系别 ： 管理科学与工程系 专 业 方 向 ： 电子商务 班级 ： 电商 1231 班 完成人 ： XXXX 指 导 教 师 ： XXXX 二零一五年六月 摘要 在所有的行业中，服装行业是个永恒的朝阳产业。我国是世界上最大的服装 消费国，因为与时尚潮流的密切接轨，使人们的服装更新频率日益频繁。与其他 行业相比，服装业的投资门槛低，不需要太多的专门技术。服装制品的内需市场正 由量的膨胀向质的细分化、多样化方向发展。领域也从正装到晚装、个性化时装，从一般设 计到多元化设计方向扩
2、展。 流通也随着传统的流通体制转变为当今大型时尚购物中心、 品牌 商店、网上购物等新的流通方式。由于全球化的影响，消费者的生活方式产生了很大变化， 服装的个性化、多样化、差别化加也正加速化。随着全球经济的加速化，服装业界的海外贸 易也逐步增加，海外贸易的方式也将向多样化发展。由此，我们中市场出发，遵循行业客观 规律，顺应局势，开发并拓展和发展电子商务网上服装销售渠道，本着服务大众、扩大企业 规模、打造一流服务质量的原则，设计运营该网站。这个网站分析的主要目的是在于分析与 预测行业市场状况以及对我企业网上销售官方平台的整体风格的设计， 从而更加明确网上购 物平台的发展方向和注意事项，将平台做大做
3、好做强！ 关键词：SWOT 分析 ASP Access 可行性 Abstract In all industries, the clothing industry is a timeless sunrise industry. China is the worlds largest consumer of clothing, because of the close connection with the trend of fashion, so that peoples clothing update frequency is increasingly frequent. Compared
4、with other industries, the investment threshold of the garment industry is low, do not need too much expertise. The domestic market of the clothing products is developing from the quantity of the expansion of the expansion to the fine differentiation and the diversification of the quality of the goo
5、ds. From the field to dress dress, personalized fashion, from the general design to the diversified design direction. The circulation also changes with the traditional circulation system into the new circulation mode such as the large fashion shopping center, the brand store, the net purchase and so
6、 on Due to the impact of globalization, the lifestyle of consumers has changed a lot. The individuality, diversification and differentiation of clothing are also accelerated Along with the acceleration of the global economy, the overseas trade of the clothing industry is gradually increasing, and the way of overseas trade will also diversify Thus, we in the market of industry to follow the objective law, conform to the situation, develop and expand with the de
