1、 毕业论文 题目名称：中国中部城市会展业发展战略研究 中国中部城市会展业发展战略研究 Research on the Development Strategy of China Central City Convention and Exhibition Industry 摘 要 会展作为一种高利润的行业会从多个方面对一个城市的发展产生重大影响。会展业兴 起于国外，在国外可以说是影响深远并且各方面效果比较好。随着会展业传入中国，近年 来，会展业在我国以及世界各地都具有强劲的发展动力，中部城市的会展业也借着这股春 风得到了前所未有的发展，但是由于中部城市会展业在这个发展中还处于起步阶段，缺乏 人
2、才和展会经验，并且各方面的配套措施和相关条件也有欠缺，使得中部城市会展业发展 出现各种问题。因此本文立足于中部城市中本身发展策略并结合中部城市的特有特点及特 有条件，并在大的城市环境下，分析了中部城市会展业发展的优劣势，并且与沿海的城市 进行了比较，在此研究基础上提出中部城市会展业发展的建议。 关键词关键词：中部城市；会展发展；优劣势；战略建议 1 Research on the Development Strategy of China Central City Convention and Exhibition Industry Abstract The exhibition is a h
3、igh profit industry from many aspects have a significant influence on the development of a city. In recent years, the exhibition industry has a strong impetus to the development of both in China and around the world, the central city of the Convention and exhibition industry also by this spring has
4、been an unprecedented development, but due to the Central City Convention and exhibition industry is still at the starting stage in this development, the lack of talent and experience. This paper is based on the development strategy of the central city in the central city and combined with the chara
5、cteristics of the development of the central city, analyzes the advantages and disadvantages of the Convention and exhibition industry, and compared with the coastal cities, research on the development strategy of the central city of the Convention and exhibition industry is put forward on the basis
6、 of this study. Keywords: Central City; Convention and Exhibition Development; Gifted and Inferior; Strategic Suggestion 2 目录 论文总页数:22 页 1 引言 . 1 1.1 课题背景 . 1 1.2 国内外研究现状 . 1 1.3 本论文的研究意义 . 2 1.4 本论文的研究方法 . 3 1.5 相关概念界定 . 3 1.5.1 会展业 . 3 1.5.2 中部城市概念界定 . 3 2 我国中部城市会展业发展的现状 . 5 2.1 经济基础方面 . 5 2.2 政策支持力度方面 . 6 2.3 区位因素和交通条件方面 . 6 2.4 服务及配套设施方面 . 7 3 我国中部城市会展业发展问题 . 9 3.1 会展场馆落后 . 9 3.2 优势品牌缺失 . 9 3.3 专业人才欠缺 11 3.4 展览市场混乱 11 4 我国中部城市会展业发展战略建议研究 13 4.1 对会展场馆加大建设力度 13 4.1.1 完善场馆设施 13 4.1.2 提高场馆服务质量
