1、 自学考试本科自学考试本科毕业论文毕业论文 题题 目目 *花生的各种包装设计花生的各种包装设计 姓姓 名名 专专 业业 视觉传达设计视觉传达设计 准考证号准考证号 000000000000 指导老师指导老师 2013 年年 5 月月 2 摘摘 要要 包装设计是一门独立的学科，它直接为大众的生活服务。是沟通品牌商品生 产商与消费者之间的情感纽带。在现今品牌竞争的年代，包装的重要意义已远远 超出了其基本功能价值，它已成为宣传商品、促进销售、创建品牌的主要因素。 因此， 让相同的商品以差异化形态展现在顾客眼前就是提高商品在消费者面前就 成为设计的主要目的。 世界是色彩斑斓的，人们从色彩中体会自己的真
2、实感受，设计与色彩一样能 够给人们带来激情， 更好的结合色彩设计才能完美的体现， 而在品牌的包装领域， 色彩的设计和分析又有其特殊性， 更好的理解产品理解色彩与各方面的配合才能 更好的进行设计。 本文概述了花生的文化渊源，以及包装的价值。并且分析了商品包装在消费 者心理中的体现。通过专业的设计工具实现了花生包装设计的整个流程展示。并 对软件运用中的不足做出了简单的阐述。 关键词：关键词：包装;消费;photoshop;设计;色彩. 3 Abstract Packaging design is a separate discipline, it is directly the lives of
3、the public service is brand communication between producers and consumers, emotional bonds. In todays era of brand competition, the importance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor
4、. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has become the main purpose of packaging design. The world is colorful, people of color realize their true feelings in the design and color as they all lead to passion, in o
5、rder to better design the perfect combination of color reflected in the brands packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of peanut culture
6、, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of peanut packaging design show. And the software used to do a simple lack of elaboration. Keywords： packaging；consumer； photoshop； design；color 4 目 录 摘要摘要/关键词关键词(2) 引言引言.(5) 1、选题标准、选题标准.(5) 1.1 包装的创新价值.(5) 1.1.1 产品的介绍(6) 1.1.2 软件 photoshop 的应用.(6) 1.2、设计思路及制作(6) 1.2.1 设计思路.(6) 1.
