1、 专 业 姓名 联系电话 准考证号 档案号 通讯地址 邮编 276826 论文题目 海尔多元化经营风险防范研究 论文 页数 15 指导老师 指 导 教 师 评 估 签名 评 审 意 见 签名 答 辩 评 语 签名 毕业考核成绩 主考院校盖章 年 月 日 I 摘 要 随着世界经济的一体化和国际化，我国开始涌现出了越来越多的大型企业，这些企 业通过多元化经营战略从单体企业到企业集团的规模扩张。然而，多元化经营不是一蹴 而就的事，如果不经过理性分析，盲目实施多元化经营战略扩张产业，只会给企业带来 惨痛的负面效果。 本文首先介绍了多元化经营战略研究的社会经济背景及意义，阐述了多元化经营及 风险方面的基
2、本概念与国内外的研究综述。随后在系统的概括了海尔多元化经营存在的 风险状况，分析促使海尔集团实施企业集团多元化经营风险的原因，并从规避海尔新进 行业不可控风险，对海尔品牌有效延伸及塑造，加强海尔新增业务所在行业的核心竞争 力，努力增强海尔自身实力底蕴与提升海尔全面的内控管理等方面，提出对海尔集团未 来多元化经营风险防范的对策；最后对全文进行总结及展望。 关键词：关键词：多元化经营；风险防范；核心竞争力 II Abstract As the world economic integration and internationalization, our country began to emer
3、ge more and more large enterprises, these enterprises expand from monomer to the enterprise group through diversification strategy. However, diversification is not merely a overnight thing, without rational analysis, the blind implementation of the management strategy to expand industry more, will o
4、nly bring heavy negative effects to the enterprise. This paper first introduces the diversification strategy, the social and economic background and significance of the study and expounds the diversification and the basic concept of risk and research at home and abroad. Later it sketches briefly sit
5、uation of the haier diversification risk , analyzes the cause of the haier group to implement diversified enterprise group management risk, and extends and shapes the haier brand by uncontrolled risks from evading haier new industry effectively, strengthens the core competitiveness of haiers new bus
6、iness industry, makes efforts to strengthen haiers own background and the promotion of the internal control of haiers comprehensive management,and puts forward countermeasures for the prevention of diversification risk prevention for haier group in the future; Finally, it comes to the full text summary and prospect. Key Words: Diversification; Risk Prevention; The Core Competitiveness III 目 录 摘 要 . I Abstract II 1 绪论 .1 1.1 研究背景 1 1.2 研究意义 2 1.3 研究方法 2 2 相关理论与文献综述 .3 2.1 多
