1、I 红色旅游开发初探红色旅游开发初探 学生姓名：学生姓名： 所学专业所学专业：酒店与旅游管理酒店与旅游管理 指导教师：指导教师： 研究方向：研究方向： 旅游旅游 2015 2015 年年 0404 月月 2121 日日 II 红色旅游开发初探 摘摘 要要 摘要摘要 我国红色旅游呈现迅速发展的趋势，要保持红色旅游的可持续 发展，必须针对当前存在的问题，走开发与保护同步的路子，着重 进行制度创新。文章在红色旅游与区域经济协调发展现状的基础 上，分析了红色旅游与区域经济协调发展存在的“软” 、 “硬”障碍， 提出了加大投资、改进基础设施、加强区域合作、搞好与区域绿色 旅游、扶贫旅游的多产品结合，做好
2、区域整体营销策划，打造好红 色旅游品牌的建议措施。认为可采取以下方面的具体措施：政府主 导，综合协调；规划先行，科学打造红色旅游精品；加大对红色旅 游基地的基础配套建设；制定优惠政策，引导红色旅游消费和社会 投资； 宣传造势， 尽快扩大市场和培育品牌； 加强对红色旅游区(点) 的服务管理和人员培训；红绿蓝结合，培育大产业、大市场；进行 红色产品的延伸和红色文化的挖掘；保护好红色资源，避免大规模 无序开发。将红色旅游和传统旅游紧密结合，将红色旅游资源整体 化、系列化，为最终实现与区域经济协调发展的目标提供可靠的途 径。 关键词关键词：红色旅游；革命老区建设；思路创新；协调发展 III Red T
3、ourism Development Research Abstract Red tourism of our country presents the rapid development tendency.If we want to maintains the red tourism the sustainable development,we have to protect the red tourism resource when the development in view of current existence problem. System innovation is also
4、 very important. After discussingthe current situation of developing red tourism and regional economy, the paper points out the“soft”and“hard”barriers for developing red tourism and regional economy hamonically, andputs forward suggestions as to improve the infrastructure, strengthen regional cooper
5、ation, dowell in the combination of multi-products, such as regional green tourism, poverty-supporting tourism.We should carefully make the marketing strategy of the region as awhole and successfully operate the brand of red tourism.The paper point out the following Concrete measure can be used: The
6、 government leads, synthesis coordination; plans advance, thescience makes the red traveling high-quality goods; enlarges to thered traveling base foundation necessary construction; The formulationpreferential policy, the guidance red traveling expense and thesociety invest; The propaganda drums up support, expands the marketand the cultivation brand as soon as possible; Strengthens to the redtraveling area (point) the service management and the personnel trai
