1、 食品包装的多样性及其形式表达食品包装的多样性及其形式表达 院 系： 艺术系 专 业： 视觉传达设计 姓 名： 指导教师： 二九年五月二九年五月 摘 要 【内容摘要】 在现在的社会中，包装以成为塑造商品与企业形象品味的重要组成部分，在 企业的营销过程中也是最具经济效应的广告宣传与竞争工具。因此，我们要通过 对包装的深入研究，利用包装的独特魅力，来吸引消费者的眼光，赢得消费者的 购买欲望，只有这样，才充分发挥了包装在食品销售中的魅力，同时也为产品扩 大了销售的领域。 食品，在日常生活中与我们的关系是最密切的，食品包装也是最早进入千家 万户的。 人们消费心理的多维性和差异性决定了商品包装必须要有多
2、样的情感诉 求才能吸引特定的消费人群来产生预期的购买欲望。在产品的包装设计过程中， 我们要把握消费者的心理，迎合消费者的喜好，满足消费者需求，就要不断的设 计创新，为贴近人们的生活而设计。随着人们生活水平的提高，人们对高品质生 活的追求也越加强烈，追求时尚、体验消费已成为一种文化，因此，我们的设计 也应该迎合消费者的心理，在创意中寻求平衡、和谐与统一，为企业创造利益， 满足消费者的需求，也使我能更深刻的了解包装的艺术。 【关键词】 食品包装 色彩 材料 包装方法 【论文类型】 艺术实践类型 Abstract 【Abstract】 In the present society, the pack
3、aging to become merchandise and corporate image to shape an important component of taste, in the course of business marketing is also the most economic effects of advertising and competition instrument. Therefore, we must, through in-depth study on the packaging, use of the packagings unique charm t
4、o attract the consumers perspective, the desire to win the consumers purchase, the only way to give full play to the packaging in the food sales in the charm, but also for the Product expand the sales area. Food, in their daily lives and our relations are most closely, food packaging is also the ear
5、liest to enter the thousands of households. It is multi-dimensional nature of consumer psychology and differences decide the merchandise packaging must have a variety of emotional appeal to attract a specific consumer groups to generate the expected desire to buy. Products at the packaging design pr
6、ocess, we must grasp the psychology of consumers, changes in public taste, to meet consumer demand, it is necessary to keep the design of innovation, as close to peoples lives and design. As peoples living standards improve, peoples pursuit of high quality of life is also more strongly, the pursuit of fashion, experience the consumer has become a culture, therefore, our design should also meet the consumers psychological, to find a balance between creati
