1、 自学考试本科论文 题题 目目：中小企业发展战略问题研究中小企业发展战略问题研究 中小企业发展战略问题研究 第 1 页 共 13 页 摘要摘要 中小企业不仅促进我国经济的发展和经济活力的增强， 而且为我国解决就业问题做 出了重要的贡献。随着市场经济的发展，美、日等发达国家和中国这样的发展中国家， 消费者的需求结构都发生了重大变化，人们的购买力水平的提高，需求由低层次逐步向 中高层次转化，趋同性需求向个性化、多样化需求转变，这对厂家和商家提出了更高的 要求， 促使他们向品种多样化或者产品多样化发展。 而中国经济在全球一体化的变化中， 中小企业逐步成为中国新的经济增长点和解决就业的主要力量。 在中
2、小企业发展的过程 中，战略管理是起着总体规划的作用。战略的正确选择，是决定着中小企业是否在这场 竞争中兴衰成败，而战略管理更是指明了企业在竞争中的发展方向和竞争方式。 在这种 形势下，中小企业如何在战略上把握契机，顺应形势，走出自己的特色之路呢？本文正 是基于这种考虑，着重研究了中小企业发展中存在的问题及对策。 关键词关键词：中小企业 战略管理 发展方向 竞争方式 中小企业发展战略问题研究 第 2 页 共 13 页 Study on the development strategy of small and medium enterprises Study on the development
3、 strategy of small and medium enterprises AbstractAbstract Strengthen the small and medium-sized enterprise not only promote the development and economic vitality of the economy of our country, and has made the important contribution for our country to solve the employment problem. With the developm
4、ent of market economy, developed countries such as America, Japan and developing countries like China, the demand structure of the consumers have changed, peoples purchasing power level, the demand from low level to high level of homoplasy in transformation, needs to personalized, diversified demand
5、 change, which puts forward higher requirements the manufacturers and businessmen, prompting them to diversify or product diversification. While the Chinese economy in the change of global integration, SMEs gradually become Chinas new economic growth point and the main strength of solving employment
6、. In the process of the development of SMEs, strategic management is playing the role of overall planning. The correct choice of strategy, is deciding whether SMEs in this competition success or failure, strategic management is that the competitiveness of enterprises in the direction of development and competition. In this situation, small and medium-sized enterprises how to strategically conform to the situation, seize the opportunity, out of their own special way? This article is
