1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子一次 的事！ 外文标题：Mobile phone choice: technology versus marketing. The brand effect in the Italian market 外文作者：Luca Petruzzellis 文献出处:European Journal of Marketing，2018，44(5):610-634 (如觉得年 份太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 2345 单词，13987 字符
2、，中文 3896 汉字。 Mobile phone choice: technology versus marketing. The brand effect in the Italian market Luca Petruzzellis Abstract Purpose The main research question of the paper is to determine whether technology nowadays is overcome by customer preferences and needs. In particular, the role of the b
3、rand is to be analysed with respect to its influence in shifting customer preferences from the technical performances (tangible elements) to the emotional/symbolic ones (intangible elements). Design/methodology/approachConsumer behaviour was analysed by interviewing a random (but well stratified) sa
4、mple of mobile phone users in order to study their consumption style and the motivations underlying the buying process in order to understand, on the one hand, the variables that influence people in the usage of mobile phones and, on the other, those that influence firms in launching new products, both from a technological point of view and from a marketing one. Findings The findings show various dimensions that are relevant in consumer minds when considering decisions regarding technologica
