1、第 1 页 共 23 页 博客营销在 IT 企业中的运用分析 摘 要：博客正在飞速地发展，越来越深刻地介入了人们的日常工作和生活。博客 营销已经成为当今社会运用最为广泛的营销工具之一。 如何利用博客这种营销工具 推销自己, 以获得更广博的人脉、更多的利益，已成为我国IT企业目前急需研究的 课题。 本文回顾了IT企业博客现状、 营销模式， 勘察了IT企业博客的营销价值功能， 结合目前国内IT企业所存在的问题以及对比国内外IT企业博客博客营销的应用， 对 我国IT企业博客营销有一定的借鉴作用。 我国IT企业进行博客营销应解决目前存在 问题，研究大量国外博客营销案例、以更高的眼光审视企业博客，缔造一
2、个全新的 营销模式，使之发挥积极的作用，促使企业在激烈的竞争中胜出。 关键词：企业博客，博客营销，营销模式 第 2 页 共 23 页 Analysis Application of Blog Marketing in IT Enterprise Abstract: Developing by leaps and bounds, Blog is more and more deeply involved in peoples routine work and life. Blog marketing has become one of the most widely used marketing
3、 tools. It is an urgent subject for our IT enterprise to use this marketing tool to market themselves and get a more extensive network and then more benefits. This present research reviewed the status and marketing pattern of IT business blog, prospected the marketing value function of IT enterprise
4、 blog and provided certain reference function for Our IT Enterprises blog marketing by considering the present question exists in domestic IT enterprise and contrasting the blog marketing applications of both domestic and foreign IT enterprises. Therefore，IT Enterprise of our country that carries on
5、 blog marketing should be to solve problems exist at present, to research the massive overseas blog marketing cases， to take a higher perspective of the business blog, and to create a brand-new marketing mode, for the purpose of making them play an active role in promoting enterprises success in the ardent competition. Key words: Enterprise blog , Blog marketing, Marketing mode 第 3 页 共 23 页 目 录 1 引言1 2 IT 企业博客营销概述2 21 企业博客营销的含义 2 22 IT 企业博客现状 3 221 博客普及程度稳步提高，为企业博客营销奠定基础3 222 企业博客数量不断增加6 223 IT 企业积极尝试博客营销，并已初见成效6 3 IT 企业博客营销的价值及存在问题7 31 IT 企业进行博客营销的价值7 311 有助于提升品牌形象,推广产品和服务7
