1、A Study on Design Ethics Based on Package Design Abstract：This paper discusses the combination of ethics and design art. The purpose of design is to satisfy and improve peoples pursuit for material and spirit through improving the design of materials. Design ethics endows package design with harmoni
2、ous interpersonal relations, which properly meets with the problem of modern design art dealing with integrated design relationships and appeals the humanities spirit of design art from a new side. Interpreting the package design through exploring humanism actually endows a new value orientation on
3、package design and eventually realizes humans harmonious development. This paper states the role of design ethics on package design development from three aspects which are practical value, aesthetic value and ethic value and explains the ethic development of package design. Keywords：design ethics;
4、package design; practical value; aesthetic value I. INTRODUCTION The impact of a product on society should be considered after it is released into the society. With the social development of every aspect and continuous accumulation of material values, people demand a higher requirement on life quali
5、ties at the time of enjoying the convenience of livelihood substances. At the same time, they have gradually involved into the stage of materialization. Design gradually becomes an important factor of influencing living quality. The more definite value standard and thinking guide are needed during t
6、he new era. So as social ethics can concord with social ideology, it plays a decisive role in the relocating and regulating design and order. As design ethics is a new design direction of the new era, it adds the theoretical guide with epochal character to design art. As package design is a part of design that exists in and it is needed to exist in every corner of humans life, it still needs new and correct knowledge of design ethics in order to appeal the humanity of package design. II.
