1、 I 摘 要 随着互联网技术的应用，我国的网络群体迅速扩大，截至2012年12月，我国网民规 模已达5.64亿，互联网普及率达到42.5。截至2012年12月中国农村网民规模达到1.45 亿，占整体网民的257。同比增长9.1。中国农产品电子商务起步较晚，实践探索 还处于初级阶段。理论研究显著落后于实践。但是，农产品电子商务作为现代农产品流 通中新兴的流通业态，它的发展进程和成熟度，特别是其业务模式的选择，对于提高中 国农产品流通效率和提升农产品国际竞争力具有重要的理论探索和实际应用价值。提升 农产品国际竞争力具有重要的理论探索和实际应用价值。 本文以辽宁省为对象，首先对电子商务的概念进行概述
2、，其次通过对电子商务的理 解分析辽宁省农产品电子商务的发展现状，再而对发现辽宁省农产品电子商务发展中存 在的问题及问题存在的原因进行分析。最后提出辽宁省在发展农产品电子商务过程中问 题的解决策略。 关键词：电子商务；辽宁省农产品；网络群体；解决策略 II Summary With the technology of the Internet, and rapidly expanding network of groups in China, by December 2012, the scale of Chinas Internet users has reached 564 million,
3、 Internet penetration reached 42.5%. As of December 2012 scale of Chinas rural Internet users reached 145 million, 25 per cent of Internet users as a whole. 7%. Rose 9.1%. Agricultural e-commerce in China has started relatively late, the practice is still in its infancy. Theoretical study on backwar
4、d in practice. However, the emerging e-commerce as a modern agricultural product circulation of agricultural products circulation business model, its process of development and maturity, especially its business model of choice for improving the efficiency and enhance the international competitivenes
5、s of agricultural products circulation of agricultural products in China is of great theoretical and practical applications. Improving agricultural international competitiveness is of great theoretical and practical applications. This article to Liaoning province as object, first outlined the concep
6、t of e-commerce, followed by analysis of the understanding of e-commerce development status of agricultural e-commerce in Liaoning province, and found problems in the development of e-commerce in agricultural products of Liaoning province and analysis on causes of problems. Conclude with Liaoning province in developing e-commerce solutions to problems in the process of agricultural products. Key words: electronic commerce; agricultural products of Liaoning province network groups;
