1、毕毕 业业 论论 文文 题 目：中小企业的网络营销现状与策略分析 专 业： 国际经济与贸易 2013 年 3 月 中小企业的网络营销现状与策略分析中小企业的网络营销现状与策略分析 中文摘要中文摘要 在计算机技术的高速发展和广泛应用基础上，我们已经进入了网络时代，市 场决定着市场营销战略，传统营销方式的弊端日益显露，在互联网的巨大影响下 的市场必然要求传统营销战略的调整、更新。网络营销以其快捷、低成本、高覆 盖面的优势为经营灵活的中小企业带来前所未有的变革和发展机遇， 随着网络营 销概念的普及和中小企业对网络营销的理论和方法的了解， 越来越多的中小企业 开始涉及网络营销。我国中小企业发展迅速，已
2、经成为我们经济发展的重要力量 跟基础。中小企业在激烈的市场竞争中，生存与发展面临着极大的挑战，随着网 络技术的普遍应用， 给中小企业赋予了新的机遇。 本文阐述中小企业在新环境下， 如何来实现营销，以及在营销过程中应采取的网络营销策略，给予企业创造其价 值。随着全球化经济的不断发展和网络在企业中发挥越来越重的作用，我国中小 企业应该加强对网络营销方面的重视，不断地提高国际化观念，以提升自身的竞 争力。 关键词：中小企业；网络营销；现状；策略关键词：中小企业；网络营销；现状；策略 ABSTRACT With the rapid development and extensive applicati
3、on of computer technology, we have entered the era of network. The market determines the marketing strategy. Under the great influence of internet, market inevitably require traditional marketing strategy adjust, update. Network marketing with its fast, low cost, high coverage advantage bring big ch
4、ange and development opportunities to small and medium-sized enterprises. With the understanding of the theory and method of the network marketing knowledge, more and more small and medium-sized enterprises begin to contact the network marketing. Our small and medium-sized enterprise has already bec
5、ome important strength and foundation for our economic development. But in the fierce market competition, their survival and development is faced with great challenge. Now internet gives new opportunities for them. In this paper, we talk about the small and medium-sized enterprise how to realize mar
6、keting and create the value of enterprise in the new environment. With the globalization of economy and network in the enterprise play a more and more important role, our small and medium-sized enterprises should strengthen the network marketing value, improve the concept of internationalization to enhance their own competitiveness. KEY WORD: The small and medium-sized enterprises, network marketing, present situation, method 目录目录 第第 1 1 章、网络营销的内涵章、网络营销的内涵 5 1.1、
