1、 I 摘要 随着电子商务的蓬勃发展，网购服装店以其经营成本低，经营具有灵活性，价格低 廉的优势，使得经营成本相对较高的实体服装店的经营受到比较大的冲击。实体服装店 由于房租、人员、促销等各种运营成本的存在，在经营上处于劣势；同时在价格方面， 与网购服装店相比，实体服装店也处于相对劣势的；因此实体服装店正承受着前所未有 的压力。 本文共分为四大部分，第一部分：网购服装店与实体服装店发展现状；第二部分： 网购服装店对实体服装店的冲击及成因分析；第三部分：网购服装店与实体服装店未来 发展的障碍；第四部分：网购服装店与实体服装店的发展策略。本文通过调查和资料整 理，并运用经济学原理加以分析，帮助与网购
2、服装店进行复杂的竞争和对抗的实体服装 店，以新颖的经营模式站稳脚跟，进而与单纯网购服装店在市场中平分秋色。 关键词：网购服装店；实体服装店；电子商务 II Abstract With the rapid development of e-commerce，online shopping clothing store with its lower operating costs，operating flexibility，low price advantage，makes physical clothing store operating costs relatively high operat
3、ing under relatively large impactEntity clothing store rent，due to personnel，promotions and other various operating costs；at the same time， in terms of price，compared with online shopping clothing store clothing store，there is relatively inferior； therefore the entity clothing store is facing the hi
4、therto unknown pressure This paper is divided into four parts，the first part： online shopping clothing store and entity clothing store development status；the second part：online shopping clothing store on the real clothing store impact and cause analysis；the third part：the future development of onlin
5、e shopping clothing store and entity clothing store disorder； the fourth part： the strategies for the development of online shopping and fashion clothing store shopSorting through investigation and data，and the use of principles of economics to analyze and organize，help entity clothing store in the
6、present and online shopping clothing store complex competition， innovative business model to gain a firm foothold，and then with a simple online shopping store go halves on a fifty-fifty basis in the market Keywords：online shopping；entity clothing store；electronic commerce III 目录 摘要 .I Abstract II 目录 III 引言 1 1 相关概念与理论概述 3 1.1 电子商务 . 3 1.1.1 主要电商类别 3 1.1.2 代表性电商淘宝网 4 1.2 供求理论 . 5 1.2.1 需求及其影响因素 5 1.2.2 供给及其影响因素 6 1.3 博弈论 . 7 1.4 行业生命周期论 . 8 2 网购服装店与服装实体服装店发展现状 9 2.1 网购服装店的发展现状 . 9 2.1.1 网购
