1、 摘 要 本文旨在为外资企业提供在特殊时期进行跨文化沟通的策略，提高企业并 购后运营中的跨文化沟通效率，完善企业管理沟通机制。 对于一个现代化企业， 良好的企业绩效来源于组织内部的良好沟通。沟通对于科学决策和贯彻力度、 增强组织的凝聚力、增强竞争能力、提高公司的绩效有不举足轻重的作用。要 实现企业内部的有效沟通，就必须提高管理层的沟通能力、构筑有效的沟通渠 道，营造良好的沟通氛围。沟通是企业组织的生命线。管理的过程，也就是沟 通的过程。通过了解客户的需求，整合各种资源，创造出好的产品和服务来满 足客户，从而为企业和社会创造价值和财富。企业是个有生命的有机体，而沟 通则是机体内的血管，通过流动来
2、给组织系统提供养分， 实现机体的良性循环。 管理沟通是企业管理的核心内容和实质。 关键字：管理沟通：有效性、重要性 Abstract The purpose of the foreign capital enterprise provide special period in intercultural communication strategy, improve after the enterprise is merged operation of intercultural communication, and improve the efficiency of enterprise m
3、anagement communication mechanism. For a modern enterprise, the good enterprise performance comes from within the organization of good communication. Communication for scientific decision-making and implementation of strength, enhance the cohesive affinity of the organization, increase competition a
4、bility, enhance the companys performance has no significant role. To realize the effective communication within the enterprise, must improve the management of communication, build effective communication channel, and build a good communication atmosphere. Communication is the lifeline of enterprise
5、organization. Management process, is also the process of communication. By understanding the needs of customers, the integration of various resources, create the best products and service to meet customer for the enterprise and the society, so as to create value and wealth. Enterprise is a life of o
6、rganisms, and communication is in the body blood vessels, through the flow to give organization system provides nutrients to realize the body, the benign circulation. Management communication is the core content of the enterprise management and the essence. 目 录 引 论 - 1 - 一、跨文化管理沟通概述 - 1 - （一）管理沟通的概念 . - 1 - （二）外资企业跨文化管理沟通的主客体策略 - 2 - 1、沟通主体策略 - 2 - 2、沟通客体策略 - 2 - 二、企业沟通的战略意义 - 4 - （一）沟通有利于科学的决策 . - 4 - （二）沟通有利于增强凝聚力 . - 4 - （三）沟通有利于提高竞争能 . - 4 - （四）沟通有利于提高绩效 . - 4 - （五）沟通的三要素 . - 4 - 1.沟通的基本问
