1、 I 摘 要 随着电子商务的迅猛发展， 物流环节越来越成为制约电子商务发展的主要瓶 颈，物流配送能力也逐渐成为 B2C 企业的核心竞争力，物流领域也成为了 B2C 企业混战中的主要战场。物流服务的水平关系着消费者的购物体验，关系着用户 对 B2C 企业品牌的认可， 关系着 B2C 企业的整体运营效率和成本。 在这种前提下， 如何提升物流水平就成了 B2C 电子商务企业关注的焦点。 本论文就 B2C 电子商务企业物流业务流程的优化问题展开研究， 首先介绍了 电子商务的概念、产生背景及条件，然后分析了中国 B2C 电子商务企业物流的发 展现状和面临的主要问题，在此基础上通过基本的流程分析方法，重点
2、阐述了我 国 B2C 企业物流的业务模式和流程， 最后针对 B2C 企业物流的三个关键业务流程 提出了相应的优化策略及注意要点。 本论文提出 B2C 企业应该通过对物流业务流 程的持续优化，缩短物流环节的距离并实现环节间的无缝衔接，进一步提高 B2C 企业的工作效率和客户服务水平，减少不必要的运营成本，进而增强 B2C 企业的 核心竞争力，为企业的战略实施奠定基础。 关键词关键词：B2C 电子商务；物流流程；优化 II Abstract With the rapid development of e-commerce, logistics has increasingly become a r
3、estricted part of a major bottleneck in development of electronic commerce. The capacity of distribution has gradually become the core competitiveness of B2C enterprises. The logistics also has become the main battleground in the war. The level of Logistics service is closely related to the consumer
4、 shopping experience, the recognition of user to the B2C enterprise brand .It is related to the overall operation efficiency of enterprise and cost .In this context, how to improve the level of logistics has become the focus of B2C businesses. This paper studies the optimization problem of B2C e-com
5、merce logistics process. Firstly，the paper introduces the concepts of e-commerce and the background, and then described the status, B2C logistics industry, the problems and development trends. Through the basic process analysis method，we focuses on the B2C business model and logistics processes. Fin
6、ally, according to the three key business process of B2C enterprise logistics, we puts forward corresponding optimization strategy and attention points. By continuous optimization, we shorten the logistics link distance and improve the work efficiency and customer service levels, and reduce unnecessary operation cost. By doing this, we enhanced the market competition ability and laid a foundation for enterprises strategy implementation. Keywords: B2C E-commerce；logistics operations；optimi
