1、摘要 1 FlashFlash 广告的设计与实现广告的设计与实现 专 业： 多媒体技术 班 级： 姓 名： 指导教师： 摘要 2 摘要摘要 Flash 技术和动画结合，可以融多媒体和互动两个特性，具体来说，它一改 将平面漫画照搬到网络上仍然是静态页面的展现形态，而实现了动态页面，生成 了一种新的表现形态： 动态漫画乃至互动漫画。 随着网络多媒体制作技术的发展， 音乐、动漫、文字实现了互相穿插链接是一个迫近的趋势，内容变的越来越精彩 纷呈。以互联网多媒体为方向的多元媒体相互竞争、并行发展的格局。随着上网 人数的剧增，越来越多的商业客户开始重视网络这个宣传、展示的平台，网络广 告近些年也呈快速发展
2、之势。在网络广告的发展历程中，简单的静态的 banner 广告形式已经不能满足客户的要求，因此，又出现了漂浮广告、弹出式广告以及 大幅面广告等众多形式，我在考察了众多的网络广告形式之后，又结合了传统广 告的制作、创意等情况，认为未来的网络广告形式中，Flash 广告将大有可为。 本文介绍了Flash动画制作中最基础的知识以及在Flash 8.0软件环境下制 作 Flash 广告动画的过程和一些相关的应用方法， 并通过制作 Flash 广告动画向 大家展示出 Flash 动画的特色。 关键词关键词: : Flash 软件；动画；Flash 广告 Abstract 3 AbstractAbstra
3、ct Flash technology and animation combined with, be in harmony multimedia and interactive two characteristics, specifically, it changes the plane according to network cartoon remained static page display form, and realize the dynamic page, generates a new form: dynamic and interactive comic comic. A
4、long with network multimedia technology development, music, animation, text realizes the mutual linking with is an imminent trend, content become more and more colorful. Internet multimedia for the direction of the multiple media competition, parallel development pattern. With the increase in the nu
5、mber of Internet, more and more business customers started to attach importance to the network this publicity, display platform, the network advertisement also shows the sign of rapid development in recent years. In the development of Internet advertising, the simple and static banner form of advert
6、ising has been unable to meet customer requirements, therefore, appeared again a floating ads, pop-up ads as well as large-format advertising and many other forms, I visit many of the network advertisement form, it combines the traditional advertisements, creative etc., believe that the future form of advertising network, Flash advertising will have a brilliant future. This paper introduces the Flash animation in the most basic knowledge as well as in the Flash 8 softwar
