1、 毕 业 设 计毕 业 设 计 题题 目目 *机械工程学院形象设计 学学 院院 机械工程学院 专专 业业 工业设计 班班 级级 二一四年五月十八日 - I - 摘 要 用 photoshop 制作机械工程学院视觉基本要素和应用要素是我的构思，如： 学院 标志、学院标准字、学院象征图形、学院吉祥物、学院办公用品、学院旗帜等图片。 然后用 photoshop 制作出精致的 VI 手册。符合当代大众审美是机械学院形象设计的 根本要求，并且此 VI 手册还要有新颖精美的一面。 主要去研究 photoshop 平面设计，它能够更深层次的挖掘出设计师潜能，加强并 且推进产业化的进程。平面设计要求注重创意、
2、灵感与视觉效果。信息化的时代就是 现代社会，平面设计不仅在视觉上给人以感受，而且向广大的人员传达一种理念、一 种信息，因此平面设计，要注重视觉上的新颖，更重要的应该兼顾到信息传达效果。 经过不断地修改并制作机械工程学院的形象设计，我可以更好的与学院交流，在与学 院交流的过程中，逐步发掘出标识设计的灵感。 我通过对机械工程学院四年的了解以及自己对设计的感悟和对 ps 的运用，最终 完成了整套的*机械工程学院形象设计。 关键词：机械工程学院；平面设计；photoshop；形象设计 - II - ABSTRACT Use photoshop to make visual basic elements
3、 and the application of school of mechanical engineering is my idea, for example， school logo, standard word, symbol of school, the mascot of school, office supplies of school， school banner. And then use photoshop to make delicate VI manual. Conform to the contemporary mass aesthetic is the fundame
4、ntal requirement of image design of mechanical school, and the VI manuals have novel and beautiful side. To study the photoshop graphic design, it can be deeper to excavate potential of designer, strengthen and promote the process of industrialization. Graphic design requires attention of creativity
5、, inspiration and visual effect. Information age is the modern society, the graphic design of the person not only gives the vision feelings but also conveys the general staff an idea, a kind of information, so graphic design should pay attention to the novel, and the more important is that it should
6、 pay attention to information effect. After revising and making image design of school of mechanical engineering constantly, I can communicate with school and college better, in the process of communication, discover logo design inspiration gradually. I have got to know school of mechanical engineering for four years and I have the feeling of design and using of ps, finally ,I completed the whole image design of school of mechanical engineering of
