1、3200 英文单词，英文单词，1.8 万英文字符万英文字符，中文中文5400 字字 文献出处文献出处:Bazini E, Elmazi L, Sinanaj S. Importance of relationship marketing management in the insurance business in AlbaniaJ. Procedia-Social and Behavioral Sciences, 2012, 44: 155-162. Importance of relationship marketing management in the insurance busine
2、ss in Albania Evelina Bazini, Liljana Elmaz，Shkelqim Sinanaj Abstract In recent times, managers have started understanding the relevance of retaining active customers with companies as a key component guarantying their survival in the market. Moreover, the benefits associated with companies counting
3、 on loyal customers have been highlighted. This loyalty emerges from the relationship customer- organization, the longer and more intense the relationship is, the higher the benefits. The aim of this paper is to emphasizes the importance of relationship marketing management in Albanian insurance bus
4、inesses. Keywords: relationship management, customer relationship, insurance services 1. Introduction Insurance market activity, both as a financial intermediary and as a provider of risk transfer and indemnification, promotes economic growth by allowing different risks to be managed more efficientl
5、y. This activity would encourage the accumulation of new capital and mobilize domestic savings into productive investments. Arena (2008), found that a robust causal relationship exists between insurance market activities and economic growth. The marketing concept emerged in the mid1950s. Instead of
6、a productcentered, makeandsell philosophy the business shifted to a customercentered, senseand respond philosophy. The job is not to find the right customers for your products, but to find the right products for the customers (Kotler and Keller, 2008). The American Marketing Association, defined marketing as An organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit t
