1、中文 5376字 The network shopping behavior analysis Abstract The thesis analyzes the current situation of online shopping in China. It offers a further analysis to its advantages, and disadvantages, gives solutions to the problems, gives a deep analysis of the benefits it brings to both producer and con
2、sumer and make people be more confident with the promising prospect of online shopping in china. It systematically illustrates the exiting problems of online shopping in china from a different view attached with exactly figures and vivid examples. At the same time, it gives relevant resolutions to t
3、he existing problems. It includes personal information safety, online payment, logistics, and a series of relevant law problems. The thesis chooses the authentic English materials which gave me a valuable guide and instruction； meanwhile, it has also been attached with specific figures so that peopl
4、e can understand them easily. Key words: Online shopping marketing research logistics service online payment distribution 1. Introduction With the rapid development of Internet, online shopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, m
5、ore and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. According to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of on
6、line shopping. Meanwhile, the statistics also showed that 58 percent of netizen in China would try the online shopping next year. Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a broad sense, however, once one section of shopping is fi
7、nished online, it can be regarded as online shopping. In that way, traditional or burgeoning online enterprises may seek a combination, mingling two modes advantages. The percentage of online shopping in China is growing year on year. According to the experts prediction, the total volume of Chinas o
8、nline shopping is expected to reach 28 billion Yuan in years to come. 2. Advantages of the online shopping 2.1 Benefits to consumers 2.1.1 Saving time and convenience Online shopping is becoming popularity ,not only because the great convenience ,but also you can find a shop with so many goods that
9、you may favor. And it also saves your a great some of time ! You can just typing-in the key word of what you want to find , the target will appear on the screen quickly . The online shopping industry has grown a lot in the recent year, and millions of people prefer to buy from the large variety from
10、 the online stores than to waste time at the long lines from supermarkets. Furthermore, the online shopping industry keeps growing, and more and more products are made available online. You can now find everything from CD to fruits and books, and you can purchase the items you want just with a few c
11、licks. After youve done some online shopping youll see how easy it is and youll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical,
12、economical and fun method of shopping, that is perfect for everyone. Online payment provides a more convenient way for consumers who dont carry cash. Beijing resident Ding Xin(丁欣 )in her late 20s bought a bottle of perfume online last month. I often browse the websites of online shops because the go
13、ods have more attractive prices, she said. With the fast development of the society, the rhythm of life is accelerated progressively, the traffic jam changes crowd gradually, people are unwilling to spend much time to go shopping, and network marketing is accepted by consumers for its convenient cha
14、racteristic Consumers can select the goods at home without going out , with the help of strong database, the shopping course is simplified to an action of click , consumers can finish doing shopping at any time, with the appointment of a place to deliver goods. About 41.8 per cent of all online shop
15、ping payments are handled over the Internet, the survey shows. And 43.2 per cent of online shopping payments are handled via money remittance personnel and 34.7 per cent are completed in person, the survey shows. 2.1.2 Customization and personalization Online shopping can provide mass customization
16、and personalization with moderate cost. Point cast, for example, delivers customized news and financial data to every single customer based on his or her specific needs. A displays specific recommendations based on the customers previous purchases. These kinds of services are very expensive in tradi
17、tional marketing .The web providing online shopping can move from providing general products or services customized to a customers needs, tastes, and preferences. 2.1.3 Access to more information One important consumer benefit associated with marketing on the web is the access to greater amounts of
18、dynamic information to support queries for consumer decision-making. Furthermore, the interactive nature of the web and the hypertext environment allow deep, non-liner searches initiated and controlled by customers. Hence marketing communication on the web is more consumer-driven than those provided by traditional media. In addition, recreational uses of the medium manifested in the form of non-directed search behavior are such an important benefit to consumers that they are intrinsically motivated to use the medium.
