1、第 0 页 附录 First, foreign travel e-commerce development trend EMARKET report based on the latest data, online travel sales in the United States in 2006 has risen sharply and more than 78.8 billion U.S. dollars, and hopes to continue to grow by 16.6 percent compound annual growth rate in 2010 reached 1
2、45.8 billion U.S. dollars. This strong growth figures and the phenomenon is not confined in the United States. European online travel industry in 2005 grew 49%, and there is hope to continue to grow until 2009. Abroad can be seen online is the outbreak of the tourism industry, and this is accompanie
3、d by the outbreak of new products and services support. Check their flight, hotels, cheap airline tickets and package deals to support tourism-related RSS, podcasts, blog and community, groups, websites and online travel booking flights and hotels is that these travel sites provide the main function
4、. ALEXA based data, EXPEDIA is the worlds first travel Web site, it ranked 409 of the flow, followed by TRIPADVISOR, ranked 504. Other top tourist site in front of the YAHOO!TRAVEL, TRAVELOCITY, OTBITZ, and KAYAK. All of these sites have high quality content (maps, reservation services, reviews, etc
5、.) and information before and after the relationship. The web site also contains some of which are vertical search and comparison tools. EXPEDIA in 2006 was 2.2 billion U.S. dollars of income. Keep pace with the blog community, a number of tourism revealed the same blog. Based on FPRRESTER RESEARCH,
6、 peer review and the blog in the tourism program has an enormous impact, for network users, and this is an obvious fact, 33% of leisure travelers to change their hotel based on their blog or other tourist related community website to read the content. TRIPADVISOR has the worlds largest travel commun
7、ity, more than 5,000,000 messages. ALEXA data in accordance with, VIRTUAL TOURIST travel blog is one of the most important, there are over 800,000 registered users across more than 220 countries and regions, 30 million monthly page views and 5 million unique visitors, 第 1 页 covering two million tour
8、ist destination, which is equivalent to 4 times of travel guide, such as FROMMERS.COM and FODORS.COM, and 2 times the CONCIERGE.COM. Today, a number of online travel industry to prove the emergence of small-market sites, such as FARECAST.COM and FARECOMPARE.COM, these sites so that users can compare
9、 prices, flights and decided the best time to book air-tickets. GUSTO.COM, a travel-related social networking site allows users to share their travel routes and travel information. KAYAK and SIDESTEP, providing vertical search services to look forward to promote the flow of tourism-related sites. TR
10、AVELERVIDEOS.COM allows users to upload and share their tourism-related photographs and images, as well as write their own blog. These valuable services to the market-driven changes in the rules of the game, through the growing distinction between their own in a highly competitive market and commerc
11、ialization. II. China Travel Service, the development trend of e-commerce 1, e-commerce impact on the traditional supply chain Recently, a survey of tourism trends in search engine reports that tourism products as a new model of online distribution, with high efficiency and high-quality advantages,
12、become a convergence of the end consumer and the demand for travel suppliers ways； as travel search engine Qunar will reduce the network of tourism enterprises the gap between the competition. Travel search engine exists as a separate format, and has given rise to the entire online travel industry,
13、quietly changing. Represented by a search engine, new e-business model is on all aspects of tourism impact and penetrate into the traditional supply chain. In traditional supply chains have emerged in the tourism professional search engine marketing platform for the network, the network of wholesale
14、rs, B2C network distribution, direct marketing and other travel suppliers at different levels of the value of even the business model. One for tourists, tourism, professional search engine is the most common functions of the price ticket and hotel search, you can for a flight to a different hotel fr
15、om the list of price comparison site, to achieve user-centric, high-efficiency aggregation of information. 第 2 页 One supplier for a number of companies to develop a revenue management system, by the mathematical model of intelligent help travel suppliers in a large number of online and traditional d
16、istribution channels to develop between the best price and best availability for distribution, with a view to maximize the realization of benefit. Some local Chinese GDS, B2B2C Union Web site and book are also eager to try to develop into a pool of hundreds of thousands of tourism products of the wh
17、olesale platform, through travel agents, travel agents for small and medium-sized retail, win-win collaboration. Direct sales platform for the emerging tourism have begun to debut to the scenic spots, travel agencies, hotels and other tourist services rental online store and the provision of the net
18、work (or cross-media) marketing services, charge an annual fee of relatively fixed rent. In short, Chinas network in 2006 showing a diversity of tourism trends in the intermediary, each have an innovative attempt to change the travel value chain, a link, forming a network of direct sales, network br
19、okers and intermediaries online multi-level complex. 2, the long tail of tourism products GOOGEL and in the main search engine Baidu, the online news and online products and phase out outdated rate of speed than before to after a lot of slow. As the search engines measure the relevance of their main targets is to import
