1、中文 3683 字 THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN Claire CampbelPima Community College, Claire Campbell, Appropriation, Transformation and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings. In art and design the use of color is very important. At the same time, the pe
2、rformance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses. Color because of its physical properties, namely, different colors have different wavelengths,therefore, will d
3、irectly or indirectly affect peoples emotional, mental and psychological activities.Different color through the reflection of peoples vision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stability,ease the psyc
4、hological effect. Such as cream makes people feel lovable, naive, simple； yellow,orange, red and relaxing； exciting, give a person with bold, strong feeling； pink romantic breath is grumous； rose, lavender is full of elegant, mysterious, beautiful mood； green, vibrant, moral ofyouth and hope, the sy
5、mbol of new life in the spring； the deep color, Coffee olive steady, calm；blue can play relaxed, cool effect； white is a solemn, stately, pure artistic conception. Art design is a creative activity - perceptual art design combined with rational is an art and science and technology, technology, scien
6、ce, aesthetics, style, color, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip handle is comfortable
7、, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze theargument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creators preferences, but also t
8、o consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science. Through the above analysis we can see that the scope of the design art design is very wide, butthe use of color is also very important, but playing each universi
9、ty, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design. A case Graphic design is an art and design direction, however clever use of a plane advertisement designis successful or not is one of t
10、he factors of color, the color for the plane advertisement designwork, and its importance is obviously. Color and advertising designers, like Punchline, is aimportant strength of advertising works wonderful, moving and not. There is color is not isolated,to embody the texture of products, features,
11、and can beautify the advertising space； at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic. A physiological function, color Humans will have different physiological res
12、ponses to different color, which has been proved byscience. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm；blue, green and other colors will be reminiscent of the sea, the sky and the river, which we callcool. We are in the color design, color hue, lightness
13、, purity is not the same in the mutual collocationuse should pay attention to the following points: 1 the intensity of the color sense. Generally speaking, more warm color visual effect and highcolor purity and brightness is lower than cool color and brightness. In addition, hue, lightness and purit
14、y is more big, the color contrast is stronger. 2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling. 3 color sense the severity of. High brightness color than low lightness feels lighter, mo
15、re deep color to feel more heavy. The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, you avoid the relatio
16、nship between primary and secondary disorders, prevent consumers to quickly understand the commodity information. Two, color and psychology Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, environment, education a
17、nd other factors. Such as greysystem most older people like lightness and purity are relatively low, but children are like brightand vibrant colors. Color design in packaging needs to consider the color to the viewers physiological and psychological factors, but also consider the nature and characte
18、ristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the products personality. Color influence on peoples psychology, it can produce different feeling, it can lead to mood,imaginatio
19、n. This is because people feel about things often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on peoples psychological, as a result of peoples life experience, personality
20、, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychologicalfeelings also raises different association of emotion. Color matching rules three, advertisement design Identify 1 Main Color How to
21、express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a proper extent of foiling the theme and the theme, the emotional association and symbolism, the central idea conforms to the advertisement subject. For example: cosmetics advertising, this kind of product on skin care beauty, so fresh and beautiful, safe and
