1、De 中文 3250 字 Research On Network Marketing Of Chinese Corporation Abstract As a part of marketing, clothing company network marketing is the combination of clothing company marketing technology, modern communication and network technology. The development of the network marketing apparel company can
2、 help expand its China clothing market demand. Especially this method can satisfy the demand of some traditional clothing sales channel is very difficult to meet, such as some three line city, town and country. Research Chinese clothing network marketing company help clothing company with China clot
3、hing market development, such as mufti-level, mufti species. At the same time, for the implementation of the policy of expanding domestic demand in the Chinese, and the transformation of economic development too much relying on external demand pattern played what role. This paper puts forward some s
4、uggestions for the China clothing network marketing company, and analyses some advantages and disadvantages Chinese clothing company in network marketing. Keywords： clothing company, network marketing, website construction I. ADVANTAGE OF DEVELOPMENT OF NETWORK MARKETING OF CHINESE CLOTHING COMPANY
5、A. Upgrade of Chinese clothing sale provides inevitable prerequisite for network marketing of clothing company Clothing is an indispensable everyday goods, the market demand is continuously. Therefore, it has always been known as the non fading industry, it has a bright future. With the highly devel
6、opment Chinese per capita income increase and economic, China residents clothing consumption demand will present many new characteristics, such as increment, the pursuit of personality, fashion industry appeared new characteristic. However Chinese market is huge, in the inland area, medium and small
7、 city spread of individual products, the traditional sales model is very difficult to achieve. Network marketing can meet the needs of the individual in a wide area； in addition, compared to traditional methods, it can easily reduce the allocation cost. B. High development of internet in China, prev
8、alence of network consumption According to the CNNIC market research, as of 2010 June Chinese Internet users reached 420000000, which increased by 18.6% compared with 2009. Internet penetration rate reached 31.8%, remained steady rising trend, the development of the sales network to provide a favora
9、ble market environment. Data show that the number of users, the network shopping user scale up to 142000000, increased 31.4% in the second half of this year, only in the third quarter of 2010, online shop and as high as 121000000000, throughout the year up to 500000000000. Online store customer numb
10、er, customer clothing and accessories at the top. In the first half of the year, there were 61.5% users who have bought clothing and accessories, increased by 12.6% compared to last year. C. With the development of information technology, the construction and maintenance of website is more and more
11、popular, more and more clothing enterprises have the ability to create a web site for online marketing The website is an important way to develop the network marketing, through the website of the dissemination of information is the primary means of network marketing. In the beginning of the Internet
12、, enterprises must buy or hire server, network programming design Webpage, to establish their own web site. So early, it takes a lot of time in the development of a website. Although some websites offer website design services, these services are expensive. However, many websites can build a custom
13、web site at low cost. For example, an online shop offers the standard by Chinese network website , provide goods business hall and specialized providers, such as commercial users such as Shop Ex, by a famous domestic e-commerce provider is provided by the Shanghai upper network technology Co., Ltd.,
14、 can be as high as 3000000. Powerful web site of electronic commerce function can be in a few minutes by these providers to establish II.MAIN PROBLEMS EXISTING IN NETWORK MARKETING OF CLOTHING COMPANY Although many clothing companies constantly extend products, promote brand image, elevate profit of
15、 companies by means of network marketing, some problems and difficulties still inflict network marketing of clothing company in China. A.Network marketing talents are insufficient； network marketing talents who are familiar with clothing industry are more insufficient Network marketing talents who are familiar with clothing industry first must master internet industry. They should take command of knowledge of internet, such as network marketing, behavioral psycho logics of network consumption, background and tendency of internet, search engine ranking, network advertisement, clicks ratio,
