1、外文资料翻译 英文原文 1 中文 3117 字 Exploratory Analysis of Global Cosmetic Industry: Major Players, Technology and Market Trends Humans for time immemorial have used cosmetics, an industry dominated by a few major players. The study reviews main characteristics of this industry and also the key players in the
2、world marketplace. Comparative financial and SWOT analyses provide an enhance dunder standing of the industry. In addition to technology and innovations, current conditions and trends in the cosmetic industry are explored. The study also analyzes in depth the impacts of globalization on this industr
3、y. 1. Industry background When people mention about the cosmetic industry, it mostly refers to only color cosmetic or makeup segment. In 2010, Cosmetics (Makeup) products constituted roughly 18% of total global market for Cosmetics, Toiletry, and Fragrance. Let us review some more facts about this i
4、ndustry. USA is the biggest market in the world, but France is the biggest exporter of cosmetic products worldwide. The growth of market has shifted from Western hemisphere to developing regions in South America, Eastern Europe, and Asia especially China； having consumption more than 10.4% CAGR per
5、year during past 5 years. Despite global economic crisis, the cosmetic and fragrance industry still performed well with average growth rate almost 5% across the industry. 2. Industry leaders Despite the economic slowdown in the US, the largest geographic consumer of color cosmetics, most top global
6、cosmetics makers are seeing positive growth. according to Euro monitor International, a global market research firm with offices in Chicago, London and Singapore. Es tee Lauder Company (10.9%), Procter & Gamble Company (9.3%), Revlon Inc. (7.1%), and Avon Products Inc. (4.7%) round out the top five.
7、 Bushido Company Limited (4.2%), City Inc. (3.3%), Kanebo Limited (2.1%), Kose Company Limited (2%) and Chanel S.A. (1.7%) round out the top 10. Together these producers account for 62.1%, or $15.15 billion, of the total $24.4 billion global 外文资料翻译 英文原文 2 cosmetics market. 3. Financial and SWOT anal
8、yses It is important to look at the financial statements as a whole than just the profits. We should be concerned about future performance of companies. Financial analysis of major players in cosmetic industry is important as one uses it to anticipate future conditions of industry. The SWOT analysis
9、 allows us to analyze a company, their objectives, business plans and decisions. It also facilitates reviewing the positives and negatives of the industry and the company itself. 4. Safety concern The FDA continued compiling complaints from customers about neurological reactions to perfumes includin
10、g symptoms such as burning of the eyes, nose, and throat； flushing； dizziness； nausea； difficulty in breathing； memory loss； and drowsiness. Some hospitals banned the use of perfumes by operating room nurses. A group calling itself the National Foundation of the Chemically Hypersensitive wanted to b
11、an the use of fragrances in public meeting places. Although the industrys safety record before the 1990s had been good, some seasoned industry watchers expressed concern about continued safety as many small, new companies emerged. 5. Environmental issues Growing concern about environmental issues al
12、so affected the industry. Several surveys demonstrated increased awareness of pollution and related issues. In 1990, Find/SVP (a New York survey group) estimated that 18.8 million US households were environmentally interested shoppers. These consumers, called Green consumers, accounted for about 20%
13、 of the US population and their number was expected to increase. In a report on Green consumers, Find/SVP cited three main concerns: animal rights and species preservation, availability of clean air and water, and waste management. One of the most controversial environmental matters facing the fragr
14、ance industry was pressure to reduce its use of volatile organic chemicals (VOCs). The most popularly used VOC was ethyl alcohol, which functioned as a solvent. The industry claimed that water was not a good substitute for ethyl alcohol because many fragrance ingredients were not water-soluble. Ingr
15、edients designed to help materials dissolve in water affected product texture and also presented possible safety concerns. Propellants 外文资料翻译 英文原文 3 and many other ingredients used within the industry were also VOCs. VOCs were blamed for contributing to ground-level ozone. In California, VOC emissio
16、ns from colognes, perfumes, toilet water, aftershaves, and body splashes were estimated at almost 1700 pounds per day. Consequently, in the early 1990s, California proposed limits on VOC usage in fragrances (Donegan, 2003). New York and other states were expected to follow (Approval and Promulgation
17、 of Implementation Plan, 2003). In California, regulations took effect January 1, 1995, In addition to planned compliance with VOC regulations, many fragrance and cosmetic companies brought green products to the market place. Estee Lauder introduced its Origins Natural Resources (Origin Natural Reso
18、urces, 2003) line of skin care, body products, aromatherapy, and make up. The line was promoted as natural and non-animal tested. Items were sold in recyclable containers. Revlon brought out New Age Naturals, skin care products made of all degradable ingredients, and Pure Skin Care, a line of produc
19、ts developed without animal testing (Cosmetic Testing, 2003). Revlon was one of the first large companies to fund research for alternatives with a $750,000 contribution to the Rockefeller University in 1979. While animal testing is still very much in existence at large corporations such as Procter &
20、 Gamble and Lever Brothers, there are now several hundred cruelty free consumer product companies. Mary Kay Cosmetics Countryside Colors line emphasized its use of recyclable packaging made from recycled materials. Mary Kay also eliminated most external packaging on mens skin care products. As some
21、companies eliminated, reduced, or redesigned outer packaging to emphasize their concern about waste disposal problems, others, particularly fragrance manufacturers, expressed concern about the trend because packaging contributed to their image. 6. Economic impact In addition to the social and politi
22、cal concerns surrounding animal testing, environmentalism, and product safety, the industry was also affected by the USAs economic situation. The perfume, cosmetic, and personal care products industry had established a recession proof image when sales of inexpensive cosmetics had outsold mid-priced food items and clothing during the Depression of the 1930s. Cosmetics also did well during the recessions of the 1960s and 1980s. The recession of the early 1990s, however, brought new challenges. Counterfeit products were offered at low prices.
