1、PDF外文：http:/ 外文资料翻译 -英文原文 中文 3780 字 英文原文出处： Nursel, Yaln, Utku, Kse. What is search engine optimization: SEO?J. Procedia - Social and Behavioral Sciences, 2011, (9): 487-49 What is search engine optimization: SEO? ABSTRACT Abstract Web sites, which index and class other web sites a
2、ccording to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. SEO “Search Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work we explained r
3、equired information to make a web site more indexed by search engines and considering their keywords make them first listed. KEY WORDS: SEO, Search Engine Optimization, Page Rank, Backlink, Bot, Meta Tags, Social Media. 1. Introduction Internet is a wide community including milli
4、ons of users and it is also named as one of todays most important communication tools. This wide community is also known as an important customer potential for everyone who thinks about business works based on Internet environment. Internet has become new channel of the business area in the modern w
5、orld in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which has changed with the Internet, has created some changes in other areas and it has also enabled companies to need Internet based marketing activities. As a result of increasin
6、g popularit- y of the Internet, a crowd, which is also named as “electronic community” was 外文资料翻译 -英文原文 appeared. Marketers, who try to reach users in a fast and effective way with direct marketing method and also reduce customer reachingcosts, aim to reach electronic communities that have big
7、 potentials. According to com- nies, this crowd, which is also named as electronic community, is evaluated as a customer. Because of this, they try to introduce and market their companies via developed web sites. On the other hand, they also know that the most important and effective introduction an
8、d marketing way is taking part on top lists of search engines. Whereas Internet includes hundred thousands of web pages, it is better to use search engines in order to reach wanted data or information. Accordi- ng to Comscore World Metrix evaluation on April 2009, Turkey has 7th biggest Inter
9、net population in Europe and furthermore, it also has users who spend the most time on the Internet in Europe. According to the research study on July 2009, 81 percent of Internet users enter to the Internet envir- onment via search engine web pages. For instance, 80 percent of people, who want to b
10、uy car, search for a car by using search engines. According to the research study on February 2009,Google is the most widely used search engine. It is important for search engines to give response for lots of people, especially marketers.Companies, which are aware of this situation, aim to take part
11、 on the first page or first row of search engines by using Internet advertisement or more natural approach: search engine optimization (seo). Because of lower costs,“seo”is preferred rather than Internet advertisement. Because of this, such a study has been performed in order to make “seo” mo
12、re popular and widespread. Search engines and their working mec- hanism were explained in the second section of this paper. In the third sect- ion, search engine optimization was explained and some information and tips about how “seo” can be performed was also given. Finally, an evaluati- on for the
13、 whole study was performed in the last section. 2. Search Engine and Its Features Search engine is some kind of software, which collects data about web sites. At this point, the collected data includes the web site URL, some keywords or keyword groups that define the content of the web s
14、ite, the code structure that forms the web page and also links provided on the web site. The related collected data is indexed and 外文资料翻译 -英文原文 stored on a database. All of t- hese operations are performed by the search engine software (crawler, spid- er, bot). Search engines use special progr
15、ams, which are named as spider or bot. These programs move by using hyperlink structure of the Web. They n- avigate through web pages periodically and capture changes that have been made since last navigation. Data obtained by the related programs are stored in a very wide database system. This data
16、base is called as the index of the search engine. On the other hand, the performed operation is called as “ind- exing”. When users perform a query in order to get some data or informatio- n, the related querry is transferred to the search engine index and results are shown to users Essential competi
17、tion factor among search engines is appeared during “relevant result showing, sorting” process. After determini- ng the related pages with the performed querry, they must be shown to users in a sorted list structure. At this point, search engine algorithms take an im- portant role and they try to sh
18、ow the most relevant results for users. Briefly, searching robots collect data about each URL and store the collected data in a database. When a user connects to the search engine for a search session, references in the related database are evalauted and obtained results are returned back to user. &
19、nbsp;3. Search Engine Optimization Data or information about an unknown subject is usually searched on the first page of search engines. After examining first 5 result pages, other remaining pages are not evaluated by users. Because of this, it is important to move a web page to top lists of s
20、earch engines in order to introduce it better. In order to achieve this, the search engine optimization must be used by web site developers. Because, it is possible to move a web page to the fi- rst page of a search engine by using only some necessary optimization rules. It is important to have an e
21、ffective, well structured and good-looking web page to introduce the related company, services or products better. But it is also too important for customers to search and find the related web page on a search engine easily. Furthermore, 80 percent of Internet users also search for products or services by using search engines mostly. It is an easy and effective way to introduce and market a company by using a web page. In order to achieve this, information related to the
