1、中文 2600 字 附 录 The theory of value chain development supplement (1) the industry value chain theory. The value chain concept is a Harvard Business School professor Michael? Potter proposed in competitive advantage in a book. He said, every enterprise is a collection of various activities to assist it
2、s products in the design, production, sales, and the sending of, all these activities can show that value chain. Also refers to the value chain of an enterprise. The industrial chain is a concept in industrial economics, is between the various industries based on the correlation technology economy,
3、and based on the logical relationship and space-time distribution of specific objective formation of chain type relation form. In the Michael? Potters value chain model based on the new extension, the inter-firm linkages is taken into account, that is known as the industrial value chain. Generally s
4、peaking, outside the enterprise internal value chain on the formation of industry value chain. Its forming process is the production of enterprises will be part of the original technology development, manufacturing, marketing, service and so on to design and integration, the resources are concentrat
5、ed in specific areas, will focus narrowed to the core business, retaining only the key link, is the best part of core functions, and will other aspects of virtualization, which reduce the input or give up some links, with the help of the market by seeking external partners to provide help, these coo
6、perative enterprises have the enterprise temporarily not available or not outstanding ability. This formed through market transaction between the new value chain can be referred to as the industry chain, it can enhance the enterprises and the competitiveness of the whole industry chain rapidly. Not
7、only the enterprise internal value chain, value chain and value chain of an enterprise and other economic units are the same, the value chain of any enterprise can exist in a composed of many value system. However, the enterprise value chain is a vertical structure, top-down control； industry chain
8、is the externalization of the enterprise internal value chain. Research on enterprise value chain is the enterprise activities, and the study of industry chain and industry value chain between enterprise activities. With the division of labor within the industry to continue to develop in depth, the
9、traditional industries of different types of value creation activities gradually by an enterprise as the leading into a plurality of the activities of enterprises, these enterprises constitute the relationship between upstream and downstream, work together to create value. (2) the theory of global v
10、alue chain. The global value chain theory is based on the international commodity chain and value chain theory, combined with many subjects by many researchers to work together to create. Curgat in the global strategy: design with value chain analysis of the international strategic situation compara
11、tive and competitive value-added chain. In this paper, the value chain is composed of fusion technology, raw materials and labor and the formation of the input link, and then through the assembly of these links are combined to form the final goods, finally through the market, consumption and complet
12、ed value cycle. Therefore, he thought, set the form of international business strategy is actually the interactions between national comparative advantage and the competitive ability of the enterprise to the results, the comparative advantage of a country or an enterprises competitive ability can no
13、t be embodied in every link in the production of goods. The comparative advantage of countries reflected in the entire value chain condition depends on the efficient allocation of resources between countries or regions of the situation, and reflect the core competitiveness of enterprises in the valu
14、e chain depends on the enterprise to develop its competitive advantage and the choice of link. Compared with the value chain and Potter emphasized the individual competitive advantage, the relationship between Curgats viewpoint can reflect vertical separation and global value chain and between the c
15、onfiguration, the value chain concept is extended from the enterprise level to the regional and national levels, resulting in a very important role in the formation of the global value chain theory. The global value chain refers to the realization of goods or services connected to the production, sa
16、les, value and service process of global enterprise network organization, ranging from raw material acquisition and transportation, semi-finished and finished goods production and distribution, the entire process until the final goods and services. It includes all the participants and the production
17、 and marketing activities of the organization and its value, profit distribution. At present, walk in the world, is in the global value chain of enterprises with services from design, product development, manufacturing, marketing, sales, consumption, customer service, and other value added activitie
18、s. Study on the perspective of the global value chain from the past simply confined to a country to extend to the value chain of global now, emphasize the importance and relevance of value chain cooperation in Global trade in different countries. Based on the value chain decomposition and recombinat
19、ion, in order to achieve high additional value, thus greatly expand business, make the enterprise become possible for each order to customize a value chain, and enable enterprises to think like a big company, acting like a small company. (3) the theory of value chain management. Value chain manageme
20、nt mainly has vertical value chain management and value chain management level points: vertical value chain management refers to an enterprise value chain (raw materials manufacturers, suppliers, manufacturers, customers) all participating entity management. Japanese companies first use of vertical
21、value chain management, attempts to unify all of the factors in the manufacturing process, in order to better control the suppliers and distributors, to strengthen the cooperation between enterprise and its supplier, and improve the quality of the products. Manufacturing enterprises and suppliers no
22、 longer a minimum price for a supply of sth., both sides have established cooperative partnership. Based on the shared interests, suppliers can also participate in the product design, manufacturing enterprises in this way, the two sides can through the exchange of information timely, rapid design th
23、e most practical products. With the development of economy, many innovative enterprise structure in Japan in the manufacturing industry, the level of the value chain management. These often partner member companies than those parts suppliers to develop faster. Value chain management level is on the
24、interaction of the various enterprises value chain of enterprises at the same level of the management of enterprise group. The virtual enterprise is popular, companies sometimes even among competitors through the alliance, the use of information technology to achieve the win-win goal. Once the reali
25、zation of this objective, virtual enterprise is dissolved. Virtual enterprises are not working principle of fixed, usually by the relevant enterprises to provide their core superiority, from the best manufacturers products, with the most advanced R&D sector enterprises to design products, the best m
26、arketing companies to sell products etc. The high-tech enterprises value creation Usually said value creation is refers to the enterprise through the purchase of raw materials, manufacturing products, and ultimately sold to customers, so as to realize the process of corporate profits and capital appreciation. In this process, the enterprise and enterprise profit and the value added to meet the already exists objectively customer demand. The value creation is refers to the enterprise through the full and detailed market survey, will create the body (enterprise) subject and value
