1、 中文 2148 字 According to statistics, the World Intellectual Property many new major changes, mainly reflected in: being further expanded the scope of protection of intellectual property rights； degree of protection of intellectual property rights has been strengthened； protection of new development；
2、term of protection is also extended . Intellectual property development and changes the driving force from the developed countries, their intent through the implementation of intellectual property strategy to their own scientific and technological advantages rise to intellectual property advantage,
3、further enhance its competitiveness. Not only that, the advantage of the developed countries in the Intellectual Property baking in the economic and trade aspects reflected multinational competition has become a core strength and a source of profit growth. 2002 IBMs product revenue of $ 8.1 billion,
4、 including through intellectual property licensing, transfer or license profit of $ 1.7 billion, accounting for 17% since Chinas accession to the World Trade Organization, around the patents, copyrights, trademarks and other intellectual property issues and The standard international disputes come a
5、nd go, and trade friction intensified, Chinas foreign trade being more and more restricted. In 2002 alone, 71% of Chinas out u enterprises and the 39% out of u products encountered varying degrees of foreign technical trade barriers related to intellectual property restrictions and impact, resulting
6、 in a loss of about $ 15 billion. Therefore, to promote the healthy development of foreign trade, China should improve the system of intellectual property protection, the implementation of intellectual property strategy. Chinas foreign trade enterprises to build intellectual property Intellectual Pr
7、operty and the TRIPS intellectual property proprietary rights that the law gives the owner of the intellectual property rights enjoyed by its creative intellectual achievements. Intellectual property is a property rights, intellectual property owners can gain by licensing its intellectual property r
8、ights owned or transfer. At present, intellectual property has become an important part of international trade. Transfer of the patent, the patent and trademark license the right to use, copyright licensing, occupy a certain proportion of the trade between the countries； increasing proportion of pro
9、ducts containing intellectual property rights in international trade, such as the new pharmaceuticals and other high-tech products, movies, music, books, computer software, well-known brand, new plant varieties and so on. In recent years, the U.S. trade deficit increased year by year, to reach $ 267
10、.6 billion in 1999, a surplus every year in the field of intellectual property, a surplus of $ 25 billion. In the same year, the American Intellectual Property u amounted to $ 37 billion, more than the aircraft and communications equipment out of u., And this trend becomes more pronounced with the d
11、evelopment of high-tech industries. The development of intellectual property trade to enable countries to recognize a countrys economic revitalization and development, not only depends on how much of the wood of the countrys natural resources and financial, and the country depends to a greater exten
12、t on knowledge of the results The application and the degree of protection. Countries use the intellectual property system to protect their technological advantage, brand advantage and try to impact resistance the positive foreign strong technical advantage. Intellectual property strategy developed
13、countries and Chinas foreign trade with the rapid development of the knowledge-based economy, Western countries with economies have developed intellectual property development strategy, intellectual property as a means of international trade competition and an important tool for the implementation o
14、f trade protection. In contrast, Chinas foreign trade, while progress has been made, the issue of intellectual property rights has become increasingly prominent, and become one of the focus of attention abroad. Currently, industries in developed countries has been transformed into a high value-added
15、 service industry-based, high-tech manufacturing, supplemented by the new industry structure model, its dependence on intellectual property rights more significantly enhanced. For our part, with the increasing of high-tech products out of the day, the status of intellectual property rights in Chinas
16、 foreign trade is becoming increasingly prominent. But on the other hand, Chinas foreign trade in intellectual property disputes occur frequently, and the upward trend. Should recognize that, China is becoming the worlds major countries focused on preventing the implementation of trade protectionism
17、 object. Trends, demands of foreign intellectual property rights in China is more and more the group, integration tends to officials and the public, even for the government to, through political, economic, diplomatic and other means to put pressure on China. From the long-term trends, this trend wil
18、l only strengthen not weaken. Developed countries to use the intellectual property rights to launch an attack on China, is often out of date products in emerging high-tech, with a significant competitive force, and launched an attack time often, it is the high-speed growth, if there are problems, wi
19、ll make the whole industry into a very passive situation (such as DVD). The other hand, part of Chinas independent intellectual property rights have been beginning to achieve competitiveness in international trade, some well-known brands, such as tea, often has been registered in a foreign country o
20、r counterfeit, and how to protect our legitimate intellectual property rights in foreign trade noteworthy. In short, as the sustainable development of Chinas foreign trade, the importance to IPR protection has become a necessity, it is imperative to strengthen efforts to protect its own intellectual
21、 property in China. Chinas foreign trade has also grown to respect and protect intellectual property stage, it should be the implementation of the national intellectual property strategy. Domain that worry is unnecessary. In todays increasingly competitive market, the challenges of many similar good
22、s or services, the primary task of every business is how to make more of their goods or services to attract the attention of consumers, as well as people simply referred to as the new economy attention economy or eyeball economy. And the trademark goods attached trademarks root wood is also aimed to
23、 better publicize their goods and sell out. At this point, the owner of the trademark and patent rights, copyrights through technological monopoly, copyright monopoly to get more benefits. Trademark, not only does not restrict others to use and re-sale of their goods in order to get more profits, but will adopt various means to expand sales channels, market share, beat the competition. So even if the trademark infinite dried trademark rights of people based on their own interests to consider not using proprietary trademark hinder the flow of goods.
