1、 Theme Hotel Design: When the hotel event theme Howard Stutz Theme Hotels emerging as a new form of hotel development, in foreign countries, nearly 50 years, and in our short history, distribution range is also confined to more developed in the hotel industry in Guangdong, Shanghai, Shenzhen to have
2、 to return to nature, science, technology, or nostalgic-themed hotel, all reflect the unique operating characteristics. Although the theme hotel in China there are new things, but in the international hotel industry is a kind of new trend. Only a few themes from the domestic hotel business situation
3、, business conditions were better than other hotels. Looking into the future so bright theme hotel, theme hotels it is necessary to carry out planning and design analysis, developing the theme of the hotel to provide some pertinent cannon fodder. This paper introduces the theme, theme, theme, and a
4、rational distribution of functions of parts to elaborate. 1. The introduction of the theme Theme Hotel also known as Featured Hotel, is based on a particular topic, to embody the hotels architectural style and decorative arts, and culture-specific, so that customers receive personalized culture of f
5、eeling, at the same time services into the subject, personalized service to replace the generalized service for customers with joy, knowledge and stimulation. History, culture, urban, nature, myth, fairy tales can become the theme of the hotel to play. 2. Positioning theme In doing scenic spot, the
6、first to determine her direction and orientation to the many competitors, bigger and stronger. Similarly, the theme of the hotel is also true, but when it is located within the scenic area, the more the subject is attached to scenic location, with echoes of its services. When she is not only depende
7、nt on the city or scenic areas exist, the theme of the exact location of the hotel is particularly important to consider the problems to be more. Hangzhou Dream Castle is allowed to fail due to subject positioning a typical case. 3. Hangzhou Dream Castle The end of 2003 and plans to spend 1.5 billio
8、n yuan, known as Chinas first super-star hotel and Dream Castle from Hangzhou Xiaoshan District, the start of the news came, unexpectedly announced his plan been Hangzhou concerned abortion, the person said: As the program changes, Fantasy Castle can not be built. Dream Castle is the original plan o
9、f Hangzhou World Leisure Expo 2006, the landmark building, covers an area of 130,000 square meters, more than 100 meters high, the investor is well-known private enterprise Song City Group. Its designers, but also designed the worlds largest hotel (MGM Grand) and American designer Mr. Johnson. This
10、ultra-luxurious design, is supposed to be a successful model, but ended in failure. The root causes of failure, not to say that she did not locate, but in their positioning committed two fatal. One theme too far out of market positioning: Hangzhou as a leisure capital, but also to be at the center o
11、f the Yangtze River Delta area, located in the Yangtze River Delta is why leisure tourist and the business meeting customer is reasonable. The dream castle theme chosen not to support this position, the super star of the building will be far beyond the casual markets spending power. Second, the them
12、e from the city location too heterogeneous: Hangzhou is a beautiful and peaceful south of Yangtze River, is a modern leisure city； the Dream Castle to dream as the theme, luxurious and magnificent, and rooted in the comfortable life of leisure atmosphere the contrary, the pursuit of a far away from
13、reality experience. Shes wrong is not taken into account where the citys image positioning and urban planning, then failure is a matter of course. Theme hotel in the accurate positioning process, several aspects should be looking for. First, pay attention to pay close attention to competitors, to av
14、oid similar subject positioning； Second, the depth of excavation subject content, to avoid the form than in content； Thired themes of the hotel is adaptive, to avoid positioning cart before the horse； Forth the theme appropriate to evade the earth, to avoid falling into the public cliche. When bette
15、r grasp the above four points, when to say to prospective location of a theme hotel. 4.Show topics in depth After positioning the hotel to seize the theme, we must consider how to let visitors experience the charm of the hotels theme, which requires self-display of themed hotels. A successful theme
16、hotel theme through its theme of environment and atmosphere to demonstrate the concept, in other words, the theme is the theme of environment and atmosphere of the concept of reification. Either by theme architecture, landscape theme extrinsic kind of characterization to look into the hotels theme,
17、theme decorations, etc through the physical appearance to display within the theme of the hotel. But need to be selective, strictly, to be perfect, harmony, a vivid contrast to the theme of environment and atmosphere. 4.1 Architectural, landscape and environment in the subject Subject building is a
18、tangible demonstration of the theme hotel in the customer plays a key role when the first purchase. In addition to the pursuit of a unique architectural theme, but also should grasp the good and the surrounding geographical coordination, coordination with the surrounding environment itself is part o
19、f the customer experience. Heres the background of natural scenery, two themed hotels, theme of landscape architecture and its theme were consistent with the theme of environment, proved to be successful. Early in the trees at the top of the tree hotel completely built large Shucha Shang, the curren
20、t building is still full of wood, but dozens of large branches to root a large wooden posts replaced. Building bottom hanging space, there are three rooms. Top viewing platform opposite the snowcapped Mount Kenyas peak, the hotel in front of a large pond, is the elephant, rhinoceros, white-tailed mo
21、nkey, baboons water, add salt is that there is harmony between man and animals, the best shot. Particularly at night, travel light the downstairs space will be open Searchlight staff to spread salt on the ground, dozens of elephants will be scrambling to paper with a long nose food, visitors can wat
22、ch the tree tops hotel elephant feeding salt this a special performance. Located in the southeast of Austrias Blue hair Rogne Spas motto is subtle difference, it gives the tenant is visually shocking big difference. Austrian Artist Hundertwasser building, Mr. (Hundertwasser) style here on its head:
23、a set of Wald Juan hofhaeuser apartment group, saying that the premises and embedded itself in the ground, like a groundhog in the crypt Block； villas, the top of the plant with soft and thick green lawn and shrubs, and even the window of the tree will be unearthed Yi Keke, knowledge of the construc
24、tion was misplaced. Tourists from the hotel swimming pool spa swim spa pool the way, to experience the design of Mr. Hundertwasser Comparative Study and Integration irregular sea, and down changes in front of the scenery while the Persian palace, while he is a zebra cabin make you forget all the rul
25、es of the game on earth. Of course, in addition to natural beauty the hotel, there are hotels celebrity culture, history and culture hotels, city hotels and artistic characteristics of the hotel features and so on. Various topics in different types of hotel, they want to show the theme of landscape
26、architecture and the theme is different. But the theme of landscape and architectural theme of harmony can be played on the theme of playing up the role, to achieve even better results. 4.2 Theme decorations To some extent, theme hotels theme park and hotel is the perfect combination of Disney theme
27、d hotel is a good example, is a theme hotel development model is relying on the success of the theme park business, Shenzhen Venice Hotel is so. As the physical representation within the staff work clothes are an important manifestation of the theme atmosphere, because the employee is subject moveme
28、nt symbols. In addition to staff working clothes, theme decorations and lighting and a reasonable color match, can give customers a better experience theme atmosphere. 4.3 Rational distribution of functions Through the mastery of subject positioning on the theme of the concept of landscape construction and understanding of the theme, around the theme of this thread to him to break it down, through the rational allocation of functions to improve the planning and design theme of the hotel.
