1、 毕 业 设 计（英文翻译） 译文内容 Rethinking of Some Issues Regarding Ethnic Tourism under Modern Linguistic Environment（关于民俗旅游 在现代语言环境中 一些 问题的思考） 译文出处 International Business and Management Vol. 1, No. 1. 2010, pp. 107-113 系 别： 经济管理学院 专 业： 旅游管理 班 级： 学生姓名： 学 号： 指导教师： 2 Rethinking of Some Issues Regarding Ethnic To
2、urism under Modern Linguistic Environment By: LI Wei , LIU Dan of International Business and Management， Vol. 1, No. 1. 2010, p. 107-113 Abstract: The issue of ethnic tourism presently has officially entered the vision as well as the linguistic environment of the authoritative tourism research insti
3、tutes in China. Regardless of plentiful highlighted unsatisfactory issues in ethnic tourism development, overall however appropriately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. The paper believes ethnic tourism should be recogni
4、zed and it is neither considerate nor objective to totally repudiate ethnic tourism positive effects in ethnic regions simply because of some issues occurred. This paper proposes authors own views countering some important issues in ethnic tourism studies. Key words: ethnic tourism； authenticity； po
5、sitive effect INTRODUCTION The “Commercialization” introduced by tourism has caused ethnic cultural heritage “Tradition decay”, which generates widespread incitement in general public. The radical trend of ethnic tourism development and the growing ethnic culture protection enthusiasm cause increasi
6、ngly evident conflicts between tourism development and cultural protection, and the discussion and disputes regarding ethnic culture protection and tourism development have thereby caught peoples more and more attention. In view of Chinas tourism development practice, there are indeed plenty of high
7、lighted issues, for instance there is severe tendency to cater tourism consumers in ethnic tourism regions, “ Performance-dominating” demonstrating method has been taken in tourism development, and some ethnic cultures have been demonstrated through vulgar or superficial approaches, causing the cris
8、is of ethnic culture commercialization. Western scholars once described this phenomenon as “Culture without depth” and “Disney” and McDonalds tourisms, believed if things go like these, it could lead to the gradual exhaustion of cultural 3 symbols themselves in terms of aesthetics and spiritual need
9、s as well, and community residents also lose cultural creation motivations, and the ultimate result will cause ethnic culture to be assimilated, or disappear. Most western anthropologists once believed that tourists entering to ethnic communities mean a soft of cultural colonization, and tourism dev
10、elopment totally exerts negative effects on ethnic community cultures. With constant in-depth study however the attitude of mainstream western anthropologists has changed to believing “Tourism is a kind of acculturation and development pattern”. Yet sociologists and economists conclude from their st
11、udies “Positive perspective in general”. This is the process to gradually recognize that tourism exerts the effects of “Associated” instead of“ Causal” relation to society and cultures, and it meanwhile makes more people treat the effects of tourism on society and cultures from “Value neutrality” po
12、int of view, so as to objectively analyze these effects and implement related culture protection strategy. The author believes that ethnic tourism development deserves to be recognized, and it is neither considerate nor objective to totally repudiate ethnic tourisms positive effects in ethnic region
13、s simply because of some issues occurred. Indeed, we need a proactive forward-looking vision and have certain judgement on passive impacts from destinations, and proactively protect and develop. It however needs to avoid exaggerating the passive impacts of tourism on ethnic cultures. Overall, approp
14、riately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. I talk about some of my own points of view countering some key issues in ethnic tourism study in the following. 1. THE ISSUE OF ETHNIC TOURISM IN MODERN LINGUISTIC ENVIRONMENT CA
15、N NOT BE IGNORED We by no means ignore the issue of ethnic tourism in modern linguistic environment while discussing ethnic cultural tourism development. Under the strong shock of global information age, even if there are no tourists to enter certain ethnic regions, the modernization process there a
16、s well can not be avoided. Modernization is the inevitable existing pattern of traditional cultures, and thereby there is no issue of taking or rejecting modernization at all. It is both impossible and unnecessary to protect ethnic traditional cultures by means of “totally retaining their original tastes and flavors”. It is well known that tourism occurs in the
