1、 毕业设计 (论文 )外文资料翻译 院（系） ： 经贸系 专 业： 市场营销 姓 名： 学 号： 外文出处： The technical basis of network marketing 附 件： 1.外文资料翻译译文； 2.外文原文 完成日期： 2012 年 3 月 31 日 (用外文写 ) 1 The technical basis of network marketing Network marketing is based on the technology infrastructure of computer network technology, as represented
2、by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enablin
3、g a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. Edit the theoretical basis for the network mar
4、keting Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory Internet marketing as an effective direct marketing strat
5、egy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation. Direct marketing theory
6、 is the 20th century, one of the 80s the concept of eye-catching. Direct Marketing Association of the United States for its definition is: a place to produce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction. Directly Marketing
7、 the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible. (B) the network theory of relationship ma
8、rketing Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be 2 recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , t
9、he internal market, the market stakeholders, as well as the affected market (government, financial markets)； at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on
10、 maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises is a consumers, competitors, suppliers, distributors, government agencies and soci
11、al organizations the process of interaction, the correct understanding of the relationship between the individual and the organization is the core of marketing is also key to business success or failure. The core of relationship marketing is to keep customers, to provide customers with a high degree
12、 of satisfaction with the value of products and services, by strengthening the links with customers to provide effective customer service, to maintain long-term relationship with customers. And long-term customer relations based on the marketing activities to achieve the marketing objectives of comp
13、anies. The implementation of relationship marketing is not to damage the cost of business interests, according to research, for marketing a new customer costs five times the cost of the old customers, so to strengthen relations with customers and build customer loyalty can bring long-term enterprise
14、 interests, it is to promote a win-win strategy for businesses and customers. The Internet as an effective two-way channels of communication between businesses and customers can achieve low-cost communication and exchange costs, which companies build long-term relationships with customers to provide
15、 effective protection. This is because, first of all, enterprises can use the Internet to receive customer orders directly, customers can make their own personalized needs. Enterprises in accordance with customer demand for personalized use of flexible production technology to meet the customer needs to maximize customers in the consumer products and services to create more value. Enterprise customers can also understand the market demand, market segments and target
