1、Enhance the competitiveness of the Regional Tourism Strategy Frank,Gregory Robert Wes British tourism research institute Abstract: The development of the tourism industry can not do without the presence of tourism resources and tourist activities, but the geographical features of tourism resources a
2、nd tourist activity space transfer characteristics, the development of tourism must contact with Spatial structure of, showing a certain regional characteristics, which also determines the inevitability and necessity of the existence of competition in the regional tourism. Therefore, to enhance the
3、competitiveness of regional tourism strategy, has become the top priority the development of tourism in the region around. Keywords： regional tourism； competitiveness； impact； strategy Fist、 the regional tourism competitiveness study factors The so-called regional tourism competitiveness refers to t
4、he tourist region as a whole, competing for customers in their own development process, develop, and capture the tourism market and get the ability of industrial development elements and growth potential. Regional tourism competitiveness does not refer to a particular aspect of competitiveness, but
5、the result of many influencing factors, but also a dynamic development process, and then the competition results from the competitive potential to the competitive strength. Competitive once made, has aroused wide attention from scholars at home and abroad. One of the most prominent research professo
6、r at HarvardUniversity, the famous expert on competitive strategy Potter, his national Ling map provides a model for industrial competitiveness economic paradigm. In this paradigm, which Potter summed up the six influencing factors: (1) the factors of production, including natural resources, human r
7、esources, knowledge resources, capital resources and infrastructure: (2) demand conditions, mainly referring to the tourist market demand structure and the scale of demand； (3) the status of the relevant supporting industries； (4) corporate strategy, structure and competitors； (5) government action；
8、 (6) opportunities. For the tourism industry, due to the characteristics of their own development, determines the impact of regional tourism competitiveness factors are multi-faceted. Based on the magnitude of the effect of these factors on the competitiveness of the tourism industry, but also will
9、be divided into a decisive factor supporting factors, developmental factors and protective factors. The decisive factors include resources, tourism demand conditions, tourism enterprises competitive position and regional foreign tourism image. These factors constitute the core competitiveness of tou
10、rism in the region, but also enhance regional tourism competitiveness must be the focus of attention. Supporting factors not exist solely for the purpose of the development of tourism, but by their own improvement and improve, you can better stimulate and promote tourism in the region to enhance the
11、 competitiveness. Such factors include infrastructure, related and supporting industries situation, the quality of talent, science and technology level. The development factor is the regional tourism formation and savings basis for future competitive strength, mainly referring to the optimization of
12、 regional tourism resources development and utilization of capacity, the marketing of tourism enterprises, innovation, tourism capital introduction and utilization of capacity, the tourism industry, the ability to adjust . The protection factors constitute the external environmental conditions, they
13、 can bring the regional tourism industry development and to ensure the smooth development of the tourism industry along the positive direction. Such factors include the tourism environment, governmental action, as well as opportunities for development. Impact on regional tourism competitiveness of t
14、he four categories of factors are not independent of each other, but an organic community. The decisive factor as a core part of the regional tourism competitiveness, the development of good or bad will directly affect the strength of the overall regional competitiveness. The supportive factors more
15、 closer to the tourism industry and tilt, developmental factors grace the better play a role. Support more closer to the tourism industry and tilt, developmental factors in order to better play a role. The supporting factors and developmental factors working together, can enhance the attractiveness
16、of the decisive factors on the actual and potential tourists, but also to provide a guarantee in order to better meet the needs of tourists and enhance visitor satisfaction. Protection factors can be the decisive factor, better supporting factors and developmental factors play a role to create a goo
17、d atmosphere, play a role in fueling.Second、Strategic options to enhance regional tourism competitiveness Industrial competitiveness stage theory Potter is another important contribution to industrial competitiveness through four stages, according to this theory, the formation of regional tourism co
18、mpetitiveness factor-driven stage, the stage of investment-driven, innovation-driven stage, and wealth driver stage. The characteristics of these two stages: factor-driven stage, the formation of competitiveness comes from the rich resources in the region, the region through integration of resources
19、, discovered the advantages of resources, and thus the resources to develop into a competitive advantage. The formation of the investment-driven stage of competitiveness due to the development of the regional government and the willingness to invest and capabilities as well as advanced production fa
20、ctors. For most parts of China, on the one hand, is rich in tourism resources, according to different levels of resource advantages. Specific policy choices are as follows: Third、 Regional tourism development strategy planning strategy Planning for a region vital to the development of tourism is to
21、determine the future development of regional tourism direction and goals of the Global Programme of the global. Regional tourism development strategy plan as the product of the development of regional tourism competition is to enhance regional tourism competitiveness, sustainable tourism development
22、 as the goal, the advantage of the specific area of tourism competitiveness, weaknesses, challenges, opportunities analysis, selection for local development strategies, then Yangchangbuduan, to ensure that the regional tourism long, sustained and stable development. With the traditional regional tou
23、rism planning, regional tourism development strategic planning more global and targeted on specific implementation have a great deal of flexibility in the competitive environment for the development of tourism, and therefore more suitable for make guidance. Various regions through regional tourism d
24、evelopment strategic planning, effective integration of resources, to maximize mining and upgrading resources development and utilization of capacity, to avoid unnecessary waste due to poor decisions, so as to further enhance the potential competitiveness of the tourism in the region. (1) the develo
25、pment of regional tourism strategic planning strategy Unnecessary waste of decision-making errors, to further enhance the potential competitiveness of the tourism in the region. Need a good external environment for the development of the tourism industry, any tourism enterprises and groups can creat
26、e and drive the industry to create such an environment, which requires the development of the tourism industry must implement a government-led strategy. As a government department, it should be positive and effective play to their initiative and coordination, and guide the development of regional to
27、urism in the good direction. The author believes that government departments achieve its leading role from the following three aspects: First, the establishment of a sound and good market competition mechanism, improve the tourism market system, strengthen the construction of tourism regulations, to
28、 create a fair and reasonable competition order； second is to develop a flexible industrial development policies and reasonable investment incentives, increase tourism funding to encourage and charge daffaires travel； third is to enhance the coordination of the guiding role of the government, to wea
29、ken the regulatory functions to the development of the tourism industry and enterprise more space and choice. (2) travel product differentiation, serialization strategy Unnecessary waste of decision-making mistakes, to further enhance the regional tourism product is the foundation and conditions for
30、 tourism activities. Regions, through enrich and improve the tourist product line, you can enhance the overall supply capacity and level of increased efforts to purchase tourists. Large number of homogeneous products flooding the international tourist market conditions, and adhere to the differentia
31、ted product line, which can effectively avoid weakening the region between homogeneous products arising from intense competition. The same time, between adjacent areas through differentiated products can achieve the effect of avoid weaknesses, is conducive to regional cooperation and win-win. Of cou
32、rse, more importantly, is a full-feature differentiated tourism products in the source markets easier to attract and stimulate the purchase of tourists. The formation of the tourism product differentiation should be based on the wording of the regional advantages, to identify the type of unique reso
33、urces in the region, in-depth mining culture, design and development of a high starting point, for the beginning to enter the market, the formation of high-grade characteristics competitiveness of the brand. In addition, to increase new product development efforts, opened the grade extension product
34、s and ancillary products in the design of the core products, research and development, the regions tourism products to meet consumer sightseeing tourism, leisure, business and exhibition, science, education, adventure and other multi-level requirements, and through a series of products extend the le
35、ngth of stay of tourists in a tourist destination, further increasing regional tourism revenue. (3) tourism product differentiation, serialization strategy The capital is one of the basic elements for the development of tourism. For areas with weak economic strength, lack of funds is the bottleneck
36、constraints of regional tourism competitiveness. Therefore, local governments formulate preferential policies to attract investment, loans, tax, optimize the investment environment, promote the diversification of investments. The same time, the budget of the local government have a sense of tilt to the tourism industry, and gradually increase the funding of tourism. The tourism industry itself must take the initiative to mobilize the enthusiasm of all aspects of the fight for foreign capital and overseas Chinese as much as possible,
