1、附录 D 科技译文 Discussion on the development of online shopping. Abstract the extensive use of the Internet, the electronic commerce as well as the networks rapid economic development. Online shopping as a new way of shopping, widely accepted by people, online shopping market presents an one faction flou
2、rishingly situation. However, Internet users in online shopping at the same time, also facing on-line shopping areas of damage to the interests of consumers of all kinds of problems. How to provide the consumer with a stable and orderly Internet shopping environment, peoples lives become urgent prob
3、lems to be solved. Key words Electronic Commerce； online shopping； safety； the rights and interests of consumers One, the current situation of the development of online shopping The rise of e-commerce, to create a global business revolution and management revolution, and with extremely important bus
4、iness has become a hot spot in the global economic development. With the Internet in economic activity is widely used in the network, is imperceptibly changing peoples life concept and life style. Online shopping as a new pattern of consumption, more attention. In recent years, online shopping goods
5、 become more and more consumer behavior, online shopping has developed rapidly. _1according to domestic research institutions Ereli advisory and combined survey released statistics show,2002, the domestic consumer goods amounted to409l1million, online shopping is only 1780000000. From 2002 later on
6、line shopping is rising year by year, to 2006, the online shopping market has grown to26650000000, is21 times that of 2002. Since 2006, China online shopping growth rate is rapid, according to Ai Ruis advice and joint investigation report shows,2007, Chinese network shopping market transaction volu
7、me reached 59400000000 yuan, and in 2006 the network shopping s total turnover growth of 90.4% compared to. Among them, only network shopping transaction volume reached 43300000000yuan. In 2008, Chinese network shopping market transaction volume reached 120000000000 Yuan, a year-on-year increase of
8、 128.5%； and in 2007compared to network shopping, amplitude is increased by nearly 40percentage points. Ari Advisory newest statistic data shows,2009, Chinese network shopping trade the forehead achieves 263000000000 yuan, than2008 network shopping trade the forehead grows 105.2%. While trade rapid
9、 development, growth rate for 5 consecutive years to achieve more than 100% of2009reach 208300000000 yuan, network shopping. According to the Academy of Social Sciences published business blue book show in 2010, Chinese network shopping annual transaction volume reached 500000000000 Yuan, accounting
10、 for about3% of the total retail sales of commodities. Wherein, online shopping transaction volume reached 400000000000yuan, a208300000000 yuan in 2009growth is approximately doubled. note TIF users reached370000000, goods online number exceeds 800000000, up to the time of day 60000000people visit
11、 . ChinaBusinessResearchCenter in the2010year China e-commerce market data monitoring report pointed out:20l0years, Chinese online retail market transactions amounted to 513100000000yuan, the next two years will exceed 1000000000000 yuan. The report shows, and other shopping sites such as eBay, patt
12、ed network, compared fun cool days, occupy the network shopping market share of 85.4%, in an absolutely leading position. The above data shows, in recent years, the rapid development of online shopping in China, Chinese network shopping in the total transaction amount, participate in online shoppin
13、g, online shopping goods number, speed fast. China online shopping growth rate shows the geometric growth trend. In various shopping network, shows the position of absolute advantage. Two, online shopping features and problems ( a ) online shopping online shopping is novel, convenient features, has
14、 a traditional shopping has many advantages, to a certain extent, make up for the traditional shopping the many deficiencies. From the consumer point of view, compared with traditional field shopping, online shopping has the following main features. 1 online commodity price cheap online store is vir
15、tual, brought the price of concessions. Online shopping circulation to reduce, reduce transaction costs, allows consumers to obtain preferential price. Network and save a lot of traditional shopping malls can save the costs associated with, make online commodity price than the store of goods much ch
16、eaper for consumers, is undoubtedly a great temptation. 2 online shopping convenient and time-saving consumers want shopping convenience province. For every online shopping online shopping provides consumer convenience and shortcut. For online shoppers, selection, contrast the goods, just visit diff
17、erent web sites or different network store, simple for a supply of sth. and simple operation, can be completed in a short time a purchase order, and then wait for goods delivery as scheduled. 3 online shopping products rich in traditional shops are not easy to find the goods, through a network of st
18、ores to find. For example, special size clothing, individual models of digital accessories. Available online books and computer and related products, audio equipment and products, complementary to the traditional store certain product shortage. The 4 network space. No time limit network without geog
19、raphical, without borders, the scope of services showing a wide space characteristics. Buyers can network store to buy other city and even the worlds goods. For example, .-3 to help domestic consumers to buy overseas goods, make online consumers remain within doors, you can have C- instrument exoti
20、c characteristics of goods. Internet shopping can at any time to log onto a website, choose oneself need the goods； network shop can be 24 hours for customer service opening, automatically by computer, become truly never closed the store. 5 online shopping to promote logistics industry development o
21、f online shopping and pay the target goods mainly small goods delivery service, have a large part in politics and deliver, therefore postal and courier has a positive role in promoting. While online shopping credit card, as the shield, for network payment security Quanbi provides more reliable guara
22、ntee. ( two) online shopping issues online shopping development is influenced and restricted by many factors, will inevitably lead to a series of new problems. The main performance in security, privacy protection, good to network, the loss of tax fraud, violation of consumer rights etc. 1safety onli
23、ne shopping is safe is to hinder the development of the biggest problems. First of all, as a result of online shopping site safety measures are not perfect, computer virus and hacker have attack, making online shopping existence safety hidden danger. Secondly, our network infrastructure construction
24、 is far did not achieve online shopping activity requirements, in the access rate, reaction speed, network bandwidth is narrow wait for a respect to still exist problems, leading to shopping existence safety hidden danger. Again, due to payment security measure is not perfect cause potential risks, such as bank payment password is revealed, the customer account funds stolen. 2the right of privacy protection problem in online shopping, lawless elements through the use
