1、 外文文献译文 设计 (论文 )题目 :中小企业电子商务运营模式推进与管理研究 专业与班级 : 电子商务 0902 班 学生姓名 : 张 诗 蕊 指导教师 : 杨 琳 2013 年 1 月 4 日 指导教师评阅意见 指导教师签字： 年 月 日 Strategic Aims and Effectiveness of Traditional Companies Implementing E-Commerce: A Comparative Study Ozlem Sipahi and Ozgur Dogerlioglu Department of Management Information Sys
2、tems, Bogazici University, Istanbul, Turkey Abstract: The aim of this study is to explore the factors affecting e-commerce in different sectors, compare the sectors and measure the relations of these factors with the effectiveness in company objectives regarding e-commerce In the scope of the resear
3、ch 75 firms from tourism, finance and textile sectors were selected as the sample and a survey has been conducted to define major differences between these sectors Hypotheses have been defined and tested for 44 surveys received using t-tests and regression analysis in order to explore the factors in
4、fluencing effectiveness of e-commerce in organizations It was found that effectiveness is influenced positively by number of supplier activities performed online and top management support Number of parties using e-commerce has a negative impact on effectiveness. Key words: Strategic use of e-busine
5、ss, effectiveness of e-commerce, e-commerce, e-business, B2B, B2C, company objectives INTRODUCTION Online activities have been facilitating the living styles and working habits of many people and firms more and more every passing year and as the competition between the organizations increases, organ
6、izations become more and more willing to catch up with the new technology in order not to be left behind the competition The aim of this study is to explore the differences between usage, importance and effectiveness values of different sectors regarding e-commerce .Three sectors； finance, tourism and textile are selected as the sample sectors and several analysis have been conducted in order to get an overview about the subject and make comparisons between the sectors.
