1、 Industrial design as a cross-cutting technology and the arts disciplines， it is closely related to the economy and to maintain its development and progress of society. It can be summarized： First， it services for industrial mass production， making industrial products enhance the value and value-add
2、ed. Second， It leads the fashion， to effectively stimulate consumption， so that consumers not only use the product at the same time， but also enjoy the new technology and material； Third， it puts technology to link up with the market， making products enhance competitiveness； Last but not the least，
3、it can bring the innovation into the enterprise. Therefore， the economic development needs industrial design which has become indispensable to the countrys economic construction . 工业设计作为贯穿各领域的技术与艺术学科密切相关，以维持其经济和社会的发展和进步。它可以简要地概括为：第一，它服务于工业大规模生产，制造工业产品的价值和提高增值。第二，引领时尚，有效地刺激消费，这样消费者不仅经常使用产品同时，而且具有新技术和
4、材料。第三，提出了技术与市场联系起来，使产品提升竞争力。最后一点，它能够带来的创新企业。因此，经济发展的需要工业设计已成为不可或缺的国家的经济建设。 Product design is the principal part and kernel of industrial design. Product design gives uses pleasure. A good design can bring hope and create new lifestyle to human. In spscificity,products are only outcomes of factory su
5、ch as mechanical and electrical products,costume and so on.In generality,anything,whatever it is tangibile or intangible,that can be provided for a market,can be weighed with value by customers, and can satisfy a need or desire,can be entiled as products. Innovative design has come into human life.
6、It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products. Enterprose tend to renovate idea of product design because of change of consumers lifestyle , emphasis on individuation and self-expression,market competition and requirem
7、ent of individuation of product. Product design includes factors of society ,economy, techology and leterae humaniores. Tasks of product design includes styling, color, face processing and selection of material and optimization of human-machine interface. Design is a kind of thinking of lifestyle.Pr
8、oduct and design conception can guide human lifestyle . In reverse , lifestyle also manipulates orientation and development of product from thinking layer. 产品设计是工业设计的主体和核心。产品设计给用户带来享 受，一个好的产品设计给人带来希望并创造新的生活方式。 产品设计的主要任务是解决人与物之间的关系问题。以汽车设计为例：从工业设计的角度考虑，要考虑汽车的安全性、舒适性及造型美等方面；从人机工程的角度出发，设计使得汽车易于驾驶、操纵，乘坐
9、空间与内部装饰宜人、座位舒适、适合个人的审美时尚等问题。考虑汽车的主动安全性、被动安全性，体现以人为本，保护驾驶员和乘客的安全。 创新的设计已经进入人类生活之中。它让产品焕然一新，带来与传统产品不同的美感和吸引力。由于消费者的生活方式改变、强调个性化与自我表现、 激烈的市场竞争以及产品差别化的需要，企业更新产品的创新理念已经成为大势所趋。 产品设计应该包含社会、经济、技术、人文等因素。 产品设计的任务包括：产品外观造型设计、色彩方案设计、表面处理工艺设计、材质选择设计、优化人机界面设计。 设计是对生活方式的一种思考，产品及其设计观念，起着引导和提示生活的作用，反过来生活方式也从思想观念的层面上
10、左右着产品的定位和发展方向。 With the development of science and technology ,more and more attention is paid to austerity of environmental promblems ,such as polluting of atmosphere,destroy of forest, soilerosion,land desertification, water resource polluting, a great deal of species becaming extinct,exhansting o
11、f petroleum , natural gas and coal and so on . A designer should have a strong consciousness of protecting environment and to make hisher design to be based on avoiding destroying environment and saving natural recourse. In modern industrial economy， the product design is often to serve the people，
12、just from the people to meet needs and solve the problem as the starting point， and do not consider the follow-up products， use of resources and energy consumption and emissions on the environment and other ecological problems. “3r” principle in the design concept under the influence from the people
13、-oriented towards the harmony between man and nature of green design， while respecting the needs of people， but also consider the safety of the ecosystem. Cycle economic model of the industrial design under the design concept， put people and nature live in harmony and common development in the first
14、 place， the use of systems theory and Calibration of all acts of industrial design， from product design at the beginning of the macro-environment had priority to consider and pay attention to the coordination of products that run the various elements of the process in order to achieve system optimiz
15、ation. Here， the environmental factors are the starting point of the whole design and end points， through the design， efforts to improve and reduce the products in the production， use， recycling process. So Green Design Products are in the harmony between man and nature under the guidance of thought to the harmonious development of man and nature, a comprehensive optimization of the industrial design of a new concept. 随着科技的发展，人们越来越认识到环境问题日益严重，大气污染、森林破坏、水土流失、土地沙漠化、水资源污染、大量物种灭绝、石油、天然气、煤等资源枯竭。作为工业设计师，应该有强烈的环境保护意识，使得自己的设计建立在不破坏环境及节约自然资源的基础上。
