1、PDF外文：http:/ 本科生毕业论文外文翻译 （ 2012 届） 课题名称： 基于行业区分的企业网站色彩设计的研究 学生姓名： &nbs
2、p; 学 号： 200808301105 专业班级： 电子商务 081 班 指导教师：
3、 姓名 学科 电子商务 职称 &
4、nbsp; 讲师 年 月 日 0 The impact of colour on Website appeal and userscognitive processes Nathalie Bonnardel, Annie PiolatLudovic, Le Bigot Abstract:One of the challenges today in humancomputer interacti
5、on is to design systems that are not only usable but also appealing to users. In order to contribute to meet this challenge, our general objective in the present study was to enhance current understanding of the perceptual features that favour users interactions with Websites. This is a particularly
6、 important issue, as users first impressions when they land on a site determine whether or not they stay on it. We conducted two experimental studies, focusing on one specific perceptual feature: Website colour. The first study investigated designers and users preferred colours for a Web homepage. A
7、lthough researchers generally flag up differences between designers and users, we found that the latter also had several favourite colours in common. On the basis of these initial results, three colours were selected for a second study exploring colour in relation to an entire Website. The main orig
8、inality of this second study lays in the fact that we used both subjective and objective measurements to gauge the impact of colour, analyzing not only users judgments but also their Website navigation and the items of information they memorized. Results of this second study showed that colours were
9、 a determining factor in the way that users interacted with the Website. Their influence was also observed afterwards, when users were asked to exploit the information they had gleaned from the Website. As such, these findings will have a practical value for Website designers. Keywords: Colour appea
10、l, Website design, Navigation, User-centred design 1 Introduction The importance of visual perception in human computer interaction (HCI) has long been acknowledged (e.g., 1). In the past, authors generally advocated a user-centred approach, putting forward ergonomic recommendations, or “golden rule
11、s” 1,2. These recommendations tended to focus on users cognitive and perceptual-motor abilities, rather than on what they felt when interacting with a system. Now, however, humans and their interactions with systems are increasingly being studied at three different levels: knowing, doing and feeling
12、 3. In recent years, the “feeling” level has become a popular research topic in cognitive science and the science of design, with advances in our understanding of feelings, affects and emotions 4,5 having implications for the latter 6 8. When developing products or systems, designers have to come up
13、 with design solutions that are both novel and adapted to their future users 9,10. This adaptation to future users must encompass several complementary aspects. Usability is no longer the ultimate goal for designers. New systems must also have an aesthetic value and inject a little fun and pleasure
14、into people s lives 7,11.In addition to their functional characteristics, 1 interactive systems must be regarded as conveying feelings through visual sensory modalities. In the present study, we sought to enhance current understanding of one perceptual feature, namely colour, in a type of inte
15、ractive system where aesthetics and attractiveness constitute a particular challenge: the Website. Here, users initial feelings are crucial, as it is during the first few seconds of interaction that users or visitors decide whether or not to continue navigating the Website 12 14.Lindgaard et al. 15
16、showed that users first impressions are constructed in about 50 ms and appear to be stable over time. They allow users to develop an aesthetic impression of the Web page,which influences their subsequent navigation. Since visitors preferences are based on the Website s aesthetic features 16,17, our
17、objective was to analyze one particular perceptual feature that contributes considerably to first impressions: Website colour. Colours have the potential to affect our perceptions, emotional reactions and behavioural intentions 18. However, little research has been done on the impact of colours in I
18、nternet-based environments and only a handful of researchers have conducted studies on this topic in recent years e.g., 19,20. With a view to filling this gap, the aim of our study was twofold: identifying colours that Website designers and users find appealing； determining whether some colours favo
19、ur Website visitors navigation and cognitive processes. To this end, we carried out two experimental studies. The first one investigated the preferences expressed by designers and users when they were shown Website homepages in 23 different colours. The second one analyzed how the use of three diffe
20、rent colours (selected on the basis of the results from the first study) in Website design influenced interactions between visitors and three different versions of the same Website. We argued that the role of colours is essential not only when accessing a site and navigating it, but also after the a
21、ctual interaction has come to an end and users exploit the information they have just obtained from the site. Before describing these studies, we present their theoretical framework, in order to underline both the importance of perceptual and aesthetic features (e.g., colours) in terms of the affect
22、s or emotions they convey, and their influence on usersinteractions with systems. 2 Emotions, aesthetics and colours For years, researchers showed little or no interest in the possible links between emotion and cognition, and between usability and users emotions and aesthetic feelings. Only recently
23、 have they sought to draw these different threads together. We therefore begin by briefly characterizing emotions and their relationship with cognition, as well as their implications for product design (2.1).We then point out the relationships between aesthetic feelings and users judgments ( 2.2), as well as between one aesthetic feature in particular (product colour) and users preferences (
