1、 智康家电有限责任公司 市 场 营 销 策 划 书 姓名： 学号： 专业班级： 指导老师： 2012 年 10 月 11 日 中文摘要 随着中国现代化建设的迅猛发展，人民生活水平逐步提高，电磁炉已逐步取代了传统的灶火、煤气炉，成为绝大多数家庭必备烹饪工具，目前已有近 4千万家庭使用。然而电 磁炉各方面缺点也逐步暴露：电磁炉升温迅速，温度难以准确调控，只是一味将食物煮烂，容易造成营养流失，产生致癌物质；由于温度控制不准，更有许多电磁炉在使用中烧毁 。 随着“全民健康”与“低碳节能”两大理念的提出，饮食营养健康与节能越来越受人们所重视，这些问题现有电磁炉无法根本解决，而智康家电有限公司生产的“智能
2、保鲜电磁炉”正是针对这方面的空白而生产出来的。 并且有一系列的针对此产品的市场营销与策划。 关键词 ：饮食健康； 低碳节能； 营销策划 英文摘要 With the rapid development of Chinas modernization, peoples living standards gradually improved, the cooker has gradually replaced the traditional juh, gas stove, the vast majority of families essential cooking tools, there are
3、 nearly 40 million home use. However, the cooker all aspects shortcomings gradually exposed: cooker rapid heating, the temperature is difficult to accurately regulation, just keep the boiled food likely to cause loss of nutrients to produce carcinogenic substances； temperature control are not allowe
4、d, there are many cooker burned in use. With two major ideas proposed National Health and low-carbon energy, nutrition health and energy saving more and more people are paying attention, these problems the existing cooker can not be fundamentally resolved, while of Chi Kang appliances production intelligent preservation cooker is the blank produced. And a series of marketing and planning for this product. Keywords: healthy diet； low-carbon energy； marketing planning
