1、 河北科技师范学院 本科毕业 设计 外文翻译 Expediting Chinese Tourism Marketing in Electronic Business by Transforming Governmental Roles 院（系、部） 名 称 ： 工商管理学院 专 业 名 称 ： 信息管理与信息系统 学 生 姓 名 ： 马建彪 学 生 学 号： 0811080213 指 导 教 师： 刘淑霞 2012 年 5 月 18 日 河北科技师范学院教务处制 Expediting Chinese Tourism Marketing in Electronic Business by Tra
2、nsforming Governmental Roles Abstract: In less than 20 years, the tourism has become Chinese new economic growth point, which powerfully promoted Chinese economic boom and social development China is gaining importance in the international tourism market for its historical and cultural attractivenes
3、s as a destination However, as an extremely promising service industry, Chinese tourism is confronted with many difficult problems The government is one of the main bodies which involved in the tourism This study sheds more light on the governmental roles in tourism marketing based on E-business Fir
4、stly, the paper analyses the characteristics of tourism in China and the existing problems Secondly, we assess the level of current tourism marketing and discuss the principal barriers of implementation of E-business from an organizational and technical point of view respectively Then we explored th
5、e governmental roles in electronic business At last, conclusions are drawn Keywords : E-Business, Tourism marketing, Governmental roles, Public Administration 1 Introduction With the explosive growth of the Internet and Internet applications, the World Wide Web has captured the position to be the ma
6、jor enabler of building global information center For the tourism, there is no surprise that Internet has become a new media to deliver first hand information about services or products to the customers around the world. The development of electronic Business (E-Business) has led to great changes in
7、 the tourism around the world. In less than 20 years, the tourism has become Chinese new economy growth point , which powerfully promoted Chinese economic boom and social development The Chinese tourism has invested large amounts of money over last few years in the development of what is known as the Golden Tourism Project Chine, as a fast-growing developing country in Asia is gaining importance in the international tourism market for its historical and cultural
