1、 1 外文 翻译 原文 Title:Agricultural Industrialization Organization of Marketing Strategy Analysis Material source:2010 International Conference on Industry Engineering and Management Author:Zhao Yanhong, Ren Aihua Abstraet:Agricultural industrialization is the development direction of world agriculture,
2、it is also the main form of the agricultural operation in developed countries. Vigorously develop the industrialization of agriculture is to enhance the competitiveness of Chinas agriculture is an effective means of marketing innovation in agriculture. It is related to the industrialization of agric
3、ulture an important factor in business success. In this paper, product, place, promotion, three organizations, the face of the industrialization of agriculture marketing innovation of the corresponding development proposals. Keywords:Product；Channel Innovation；Promotion 1 Introduction Although China
4、 has already established a number of agricultural industrialization organization, but very few successful cases, reason, the product can not sell that influence their development, an important factor. At present the industrialization of agriculture organizations in product development, sales channel
5、s and marketing methods. There are many ways to solve urgent problems, we can say, marketing has become a bottleneck restricting development of the organization. In this Paper, the development of marketing concept, mainly based on the content of the theory of 4P, from development to meet consumer de
6、mand for products. Innovation in the channel, flexible use of marketing mix and so the organization seeking to promote the industrialization of agriculture marketing of innovative measures. 2 Development of Products to Meet Consumer Demand 4C theory holds that companies should give top priority to t
7、he pursuit of customer satisfaction, then theagricultural industry of the organization must first develop a customer satisfaction products. Marketing believes that demand for the 2 product is a multi-level, product whole concept should include three aspects, the core product, the form of products an
8、d additional products. 2.1 Core products-for leading product The provision of basic utility to consumers and interests of answering the question”what the buyer really buying?” Fundamentally speaking, every product are made to solve a specific problem exists. If buying cosmetics is to buy a beautiful
9、, buying drugs in order to get healthy and so on； then the consumer to purchase farm products for what is ultimately, this depends on what kind of consumers to a specific purchase of agricultural products, such as the purchase of rice, vegetables, fruit, and that is to eat, buy flowers may be in ord
10、er to watch or clean the air. From this perspective, the industrialization of agriculture products to meet the organization must first examine to what extent the fundamental interests of consumers. An agricuitural industrialization and other organizations. As there may be product portfolio, then in
11、each product line, we must find their own core product project, which is to provide consumers with the basic effectiveness of the productthe best kind of product. 2.2 The form of products-the appropriate presentation of the core of Is the core interests to be reflected through the necessary forms, s
12、uch as product quality level, features, style, brand names and packaging, there is no appropriate form, the products core interests can not be perceived by consumers, the form of enterprises to enter the market when the product is demonstrated by the appearance. reflecting the level of product quali
13、ty, attractive strength. But no matter what, or what additional means of marketing, to product marketing to achieve victory in the final product excellent product quality can not be separated. Specific to the industrialization of agriculture organizations must establish a quality is the lifeline of
14、the first concept. both to let the farmers income, another long-term security, we must establish their own quality system. Furthermore, it should gradually develop their own brands. pay attention to packaging. With the improvement of living standards, agricultural consumption has gradually tilted to
15、 the quality and brand name. Brand-name products for expanding sales, improve value, added products have played all important role. Therefore, the industrialization of agriculture is necessary to strengthen guidance and management of the organization to enable enterprises to fuIly understand the brand is the urgent need for development of market economy, through the development of a series of preferential policies and measures for agricultural products brand to give active support to
